General Motors · 1 week ago
Assistant Manager, Loyalty Rewards Brand & Creative
Warren, Michigan, United States of America
Full-time
Hybrid
Mid, Senior Level
7+ years expGeneral Motors is seeking an Assistant Manager to lead creative strategy and execution for GM Rewards, focusing on customer engagement and program growth. The role involves overseeing creative development across various channels while driving innovation and brand consistency.
AutomotiveElectric VehicleInformation ServicesManufacturingTransportation
Responsibilities
Influence and collaborate with senior stakeholders and agency partners to deliver high-impact campaigns
Serve as a mentor and resource for junior team members, providing guidance on complex issues
Develop and implement test-and-learn plans to optimize performance and customer engagement
Leverage data-driven strategies and personalization techniques to guide members towards next best actions and deepen engagement
Drive content optimization initiatives to refine messaging and improve conversion rates
Lead creative strategy and messaging architecture across channels
Drive integration of credit card strategies into GM Rewards campaigns
Use innovative marketing approaches and digital capabilities to maximize effectiveness
Facilitate the move from legacy methods of creative execution to modern practices
Qualification
Required
7+ years of marketing, advertising, or CRM experience with demonstrated leadership responsibilities
Advanced knowledge of data-driven marketing programs and cross-channel platforms
Experience with marketing automation tools and AI-driven personalization engines
Proven ability to manage complex projects independently and influence senior stakeholders
Strong strategic thinking, problem-solving, and communication skills
Preferred
Bachelor's degree (or equivalent professional work experience) preferably in Marketing or Advertising
Experience in loyalty programs, credit cards, e-commerce, or automotive highly valued
Benefits
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.
Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Company
General Motors
General Motors is an automotive company that designs, produces, markets, and distributes vehicles and vehicle parts.
10001+ employees
H1B Sponsorship
General Motors has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (787)
2024 (740)
2023 (450)
2022 (795)
2021 (748)
2020 (452)
Funding
Current Stage
Public CompanyTotal Funding
$8.51BKey Investors
US Department of Energy
2025-05-05Post Ipo Debt· $2B
2024-10-31Grant· $8M
2024-07-11Grant· $500M
Leadership Team
Mary Barra
Chair and Chief Executive Officer
Tony Cervone
Senior Vice President, Global Communications
Recent News
Mexico Business
2026-01-23
2026-01-23
2026-01-23
Company data provided by crunchbase