Robinson and Casey PLLC - Attorneys in Palm Beach · 6 days ago
Director of Growth Marketing
Robinson and Casey PLLC is a growing law firm specializing in Behavioral Health Law, and they are seeking an experienced marketing professional to drive their marketing strategy. The role involves executing marketing campaigns, supporting referral-based and B2B marketing efforts, and leading the firm's growth initiatives.
Law Practice
Responsibilities
Develop and implement marketing strategies to generate client growth and revenue
Conduct market research and analyze data to identify target audiences and trends
Create and manage marketing campaigns across various channels (e.g., social media, email, SEO, PPC)
Collaborate with cross-functional teams to drive client acquisition and retention efforts
Optimize website and landing pages for increased conversions using A/B testing and user behavior analysis
Monitor and report on marketing metrics and analytics, including CRM data management
Manage budget allocation and ensure cost-effective marketing strategies
Identify and evaluate new growth opportunities and partnerships to expand the client base
Stay up-to-date with emerging trends, technologies, and best practices in growth marketing
Qualification
Required
Bachelor's degree in Marketing (or related field or at least 5 years of relevant experience)
4+ years driving marketing strategy and/or marketing campaigns
Proficiency in data analytics (including SEO/SEM)
Strong understanding of referral-based & B2B marketing
Excellent written and verbal communication skills
Experience working independently with remote teams
Preferred
Previous marketing experience in a law firm
Experience with HubSpot
Videography/Photography experience
Benefits
Unlimited PTO
12 paid holidays
Company
Robinson and Casey PLLC - Attorneys in Palm Beach
Robinson and Casey, PLLC is a Florida law firm specializing in helping people suffering from mental health problems and substance use disorders.