Vacheron Constantin · 1 week ago
VP of Marketing and Communications
New York, United States
Full-time
Hybrid
Director/Executive
15+ years expVacheron Constantin is the world’s oldest watchmaker in continuous production since 1755, and they are seeking a Vice President of Marketing and Communications. The role involves defining and executing the marketing strategy for the Americas, enhancing brand desirability and awareness while driving commercial performance through strategic partnerships and innovative marketing initiatives.
Consumer GoodsFashionJewelryRetail
Responsibilities
You will strategically shape and advance the long-term Marketing and Communications strategy for the Americas balancing brand building with commercial performance and measurable ROI
This requires close partnership with commercial teams to ensure local relevance and impact, alongside a strong collaboration with the global marketing function in Geneva, Switzerland
Your leadership will drive seamless integration and consistent, high-impact execution across all channels, ultimately strengthening brand desirability, awareness, and long-term equity throughout the region
You will define and deliver a compelling events, media and partnership strategy, with a specific focus on leveraging our existing global partnership with the MET
You will elevate the Maison’s presence across VM, store planning, PR, media, events and digital, overseeing media planning to continuously optimize performance
Additionally, you will build and nurture strategic relationships with press, collectors and key opinion leaders, ensuring all collaborations align with the Maison’s values, standards, and ambitions
You are an entrepreneurial leader with a strong ability to initiate innovative ideas and drive them through to impactful completion
You take full accountability, even in critical situations, and consistently support your team in successfully navigating challenges
You embody a human-centered and authentic leadership style that inspires, nurtures and develops a high performing team, fostering a culture of excellence, client centricity and continuous improvement
Qualification
Required
+15 years' experience in a senior leadership marketing role in the Americas, ideally within luxury, fine watchmaking or hospitality
A deep understanding of the luxury consumer and an appreciation of what drives their engagement and loyalty
Recognized for excellence across global campaigns, PR, events, media, brand activations, digital and content, as well as VM and store planning with a proven ability to drive complex projects and budgets from concept to successful execution
Humble and emotionally intelligent leader with a strong ability to inspire, develop and grow high performing teams
Exceptional communicator and highly collaborative across internal departments, executive leadership, global stakeholders, external partners and creative agencies to drive unified vision and strategic alignment
Fluent in English; additional languages are a strong advantage
Willingness to travel across North America and Latin America
Company
Vacheron Constantin
Vacheron Constantin manufactures and designs various kinds of timepieces.
1001-5000 employees
Funding
Current Stage
Late StageRecent News
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