Constellation Brands · 1 week ago
Associate Brand Manager
Chicago, IL
Full-time
Hybrid
Mid Level
$94K/yr - $145K/yr
3+ years expConstellation Brands is a leading beverage alcohol company, and they are seeking an Associate Brand Manager to assist in delivering specified business targets through the development and execution of brand strategies. The role involves working cross-functionally to build strong relationships and executing marketing programs to drive profitable growth of the beer division portfolio.
Food and BeverageFood ProcessingManufacturingWine And Spirits
Responsibilities
Assist in the development and implementation of short and long-term marketing objectives and strategies
Assist Brand Manager and Consumer Insights Team in the fine tuning of brand positioning and consumer targets for Modelo Especial
Assist Brand Manager and relevant cross-functional teams in developing and executing integrated all-in programs within Modelo's music platform & broader culture
Participate in the creative development process and support execution of all national and local advertising campaigns across all channels
Lead, alongside other ABMs peers, brand business analysis, using internal and external data sources to continuously monitor business and brand health performance to ensure brand is tracking against goals
Lead Modelo Brand Family organic social strategy and implementation, working alongside agency of record to deliver digital-first content in support of our brand & sub-brand programming
Leverage business analysis to recommend tactics and plan optimizations to reverse or support trends identified
Assist Brand Manager and Media Planning Team in the development of all media plans and initiatives, both on national and regional/local levels
Assist Brand Manager in working with the Retail/Trade Marketing team to develop brand promotions, helping to direct the development of all national and local consumer promotion programming at retail
Assist the Brand Manager and the Lifestyle & Experiential Marketing team in the identification and development of event marketing programming, which include sponsored events, charitable donations, trade related functions, etc
Assist the Brand Manager and On-Premise team in channel deep dive and performance analysis to inform mitigation efforts
Work with the Field Marketing team to ensure strategies and tactical plans are executed for all relevant local markets
Lead cross-functional team of R&D, Packaging, Regulatory to deliver product and packaging renovations and optimization
Lead day-to-day brand budget management; responsible for maintaining budgets and forecasts monthly
Qualification
Required
Bachelor's degree in relevant field (Marketing, Business, Management, etc.), plus 3-5 years of progressive experience in the CPG or related industry
Exceptional organization and project management skills
Strong writing, presentation and verbal communication skills
Strong commercial and financial acumen
Strong data analytics and storytelling skills
Demonstrated skill in leading strong cross-functional teams; experience managing agency partners
Demonstrates a genuine desire and passion for the alcohol industry
Preferred
MBA and 1-2 years of brand management experience preferred
Bilingual (Spanish) preferred
Experience working with 3rd party data sources (IRI, Nielsen)
Beverage alcohol related experience a plus
Benefits
Paid time off
Medical/dental/vision insurance
401(k)
Company
Constellation Brands
Constellation Brands is a producer and marketer of beer, premium wine, and spirits brands.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.4B2025-10-15Post Ipo Debt· $500M
2025-04-29Post Ipo Debt· $500M
2024-01-09Post Ipo Debt· $400M
Leadership Team
Anushil Kumar
Head of Product and Solutions - Technology
Bill Podborny
Chief Information Security Officer
Recent News
2026-01-22
2026-01-09
2026-01-09
Company data provided by crunchbase