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Golden 1 Credit Union · 14 hours ago

MarTech - Analytics Program Manager - Product Insights

Sacramento, CA

Full-time

Hybrid

Senior Level, Lead/Staff

$125K/yr - $130K/yr

8+ years exp

Golden 1 Credit Union is seeking an Analytics Program Manager – Product Insights to lead data-driven initiatives that inform product marketing strategy and performance optimization. This role is crucial for leveraging member and market data to drive innovation and support strategic decision-making within the financial services sector.

BankingFinanceFinancial Services

H1B Sponsor Likely

Responsibilities

Product Performance Analytics: Monitor and analyze product usage, adoption, and performance metrics to identify opportunities for growth and optimization

Strategic Insights: Deliver actionable insights to support product marketing roadmap decisions, pricing strategies, and feature prioritization

Member Behavior Analysis: Identify opportunities to improve product performance through segmentation, cohort analysis, and lifecycle modeling

Segmentation & Personalization: Partner with the consumer insights team to develop and maintain personalized product experiences and targeted marketing

Cross-Functional Collaboration: Partner with Product, Marketing, CX, and Technology teams to embed analytics into product lifecycle management

Tool & Vendor Oversight: Manage analytics platforms and external partners to ensure high-quality data and insights delivery

Reporting & Storytelling: Create dashboards and presentations that communicate product performance and member insights to stakeholders

Innovation & Experimentation: Conduct A/B tests and experiments to evaluate marketing tactics, pricing strategies, and user flows

Other Duties: Perform other related duties as assigned or requested by Management

Qualification

Product performance analysisCRMDigital analyticsSegmentationJourney mappingFinancial services expertiseCommunicationProject managementGrowth mindset

Required

Bachelor's or Master's degree in Data Analytics, Business, Statistics, Marketing, or related field

8+ years in product analytics, marketing analytics, or consumer insights

Expertise in product performance analysis

Experience with CRM and digital analytics platforms (e.g., Adobe Analytics, Google Analytics)

Strong understanding of segmentation, product lifecycle, and journey mapping

Excellent communication and storytelling skills

Proven ability to manage complex projects and influence cross-functional teams

Growth mindset and curiosity-driven approach to problem-solving

Preferred

A strong background in financial services is a plus

Expertise in financial product performance metrics a plus

Company

Golden 1 Credit Union

Glassdoor3.3

Golden 1 Credit Union is a financial cooperative that offers checking, savings, home loan, investment, insurance and online services.

Founded in 1933

Sacramento, California, USA

1001-5000 employees

https://www.golden1.com/

H1B Sponsorship

Golden 1 Credit Union has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2024 (1)

2022 (1)