CitiStaffing ยท 4 days ago
Social Media Specialist - Luxury Accessories Brand
CitiStaffing is a company focused on luxury accessories, and they are seeking a Social Media Specialist to enhance their brand's social presence. This role involves developing social media strategies, managing content, and engaging with the community to foster brand loyalty.
ConsultingHuman ResourcesStaffing Agency
Responsibilities
Develop and execute comprehensive organic social media strategy aligned with brand objectives and marketing campaigns
Create, curate, and manage content calendars across all social platforms (Instagram, TikTok, Facebook, Pinterest, YouTube)
Partner with creative teams and external agencies to produce engaging social-first content
Monitor social trends, platform updates, and competitive landscape to identify opportunities for brand differentiation
Manage relationships with external social media agencies
Coordinate with internal teams (marketing, merchandising, creative, customer service) to ensure cohesive brand messaging across touchpoints
Oversee community management, responding to customer inquiries and fostering meaningful brand interactions
Analyze social media performance metrics, providing insights and recommendations to optimize content strategy and engagement
Support influencer and creator partnerships, coordinating content deliverables and relationship management
Collaborate on product launches and promotional campaigns, ensuring social media amplification maximizes reach and engagement
Track and report on social media content production budgets and vendor relationships
Stay current on social media innovations, platform features, and emerging channels relevant to luxury retail
Qualification
Required
Minimum of 3 years of experience in social media management, preferably in fashion, luxury goods, or lifestyle brands
Deep understanding of social media platforms, algorithms, and best practices for each channel
Strong visual aesthetic and understanding of luxury brand positioning
Expertise in social media analytics tools and ability to translate data into actionable insights
Experience with social media management platforms (Sprout Social, Hootsuite, Later, etc.)
Understanding of content production workflows and creative brief development
Excellent writing skills with ability to adapt brand voice across different platforms and audiences
Experience with community management and customer engagement strategies
Strong project management skills with ability to juggle multiple campaigns and deadlines
Understanding of social commerce features and integration with e-commerce platforms
Preferred
Bachelor's degree preferred in marketing, communications, journalism, or related field, but not required
Photography/video editing skills and familiarity with creative tools (Canva, Adobe Creative Suite) a plus