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Grand Circle Corporation · 1 day ago

Director, Brand Strategy

Boston, MA

Full-time

Hybrid

Director/Executive

$175K/yr - $190K/yr

10+ years exp

Grand Circle Corporation (GCC) is seeking a strategic leader to serve as a Director, Brand Strategy. This role will shape GCC’s brand architecture and lead strategy for a portfolio of travel brands, helping transform a beloved, nearly 70‑year‑old business into a modern category leader.

LeisureTourismTravel

Responsibilities

Drive brand transformation in partnership with senior executives and external consultants, helping clarify brand architecture and define brand purpose and positioning across the GCC portfolio

Support the global rollout of brand repositioning initiatives, collaborating with a wide range of internal and external stakeholders

Build annual, data-driven brand plans that drive distinction, trust, and measurable impact against key business KPIs

Draft, maintain, and evolve brand guidelines and toolkits to ensure a consistent end-to-end customer experience

Partner with global operations teams to deliver brand training, execute brand concepts at scale, and ensure adherence to brand standards

Collaborate with internal teams on the development of new travel itineraries that align with brand strategy and address portfolio gaps

Partner with integrated marketing and channel teams to develop high-impact, brand-right campaigns that drive affinity and growth

Participate across all stages of campaign development, serving as an internal brand steward and strategic advisor

Develop data-driven messaging hierarchies that clearly articulate GCC’s value propositions and translate business narratives into compelling customer-facing messaging

Identify and execute external brand marketing partnerships that strengthen brand position with existing customers and introduce GCC to new audiences

Analyze brand performance against core KPIs and present insights and strategic recommendations to cross-functional stakeholders

Monitor the competitive landscape and identify opportunities to strengthen GCC’s brand position

Partner with internal analytics and call center teams to assess shifts in customer sentiment and preferences, adjusting brand strategies accordingly

Qualification

Brand strategyBrand marketingAnalytical skillsCustomer-centric mindsetStrategic planningCommunication skillsCross-functional relationshipsEntrepreneurial approachTravel industry experience

Required

10+ years of experience in brand strategy, brand marketing, or a related discipline

Proven track record of driving or supporting brand transformation in a complex, global environment

Customer-centric mindset with a passion for delivering exceptional experiences across the customer journey

Exceptional strategic planning and communication skills, with the ability to develop roadmaps and build alignment across diverse stakeholder groups

Demonstrated success partnering with marketing teams to deliver effective brand campaigns and applying brand marketing best practices

Entrepreneurial, self-directed approach with the ability to work independently while building strong cross-functional relationships

Strong analytical skills, with comfort translating data into actionable insights and executive-level recommendations

Preferred

Prior experience in the travel or hospitality industry strongly preferred

Benefits

Comprehensive and heavily subsidized medical, dental, and vision plans, plus on-site gym access, holistic wellness sessions, and group fitness classes

Substantial Paid Time Off (PTO), and 11 paid holidays- including Juneteenth, Memorial Day, and Labor Day – and Summer Fridays. Plus- extensive parental leave, with up to 12-16 weeks paid leave at 100% base salary.

50% off our trips for you and a companion, 25% for additional immediate family members, and exclusive quarterly associate travel deals

401(k) with company match, life insurance, and disability coverage

Tuition assistance for both professional and personal development, opportunities for professional development through oversees travel, and direct access to Pinnacle Leadership & Team Development.

Commuter benefits, FSA options, pet insurance, home & auto discounts, and paid volunteer time off to give back to the community