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Oscar Health · 9 hours ago

Marketing Manager

New York, NY

Full-time

Hybrid

Mid, Senior Level

$103K/yr - $135K/yr

4+ years exp

Oscar Health is a health insurance company focused on technology and member service, and they are hiring a Marketing Manager to join their Data and Member Behavior team. This role involves owning member campaigns from end-to-end, using data science and marketing techniques to influence member engagement and health outcomes.

Health CareHealth InsuranceInsuranceInsurTech

Responsibilities

Responsible for identifying, scoping, designing, executing, measuring and optimizing multichannel campaigns to achieve stated goals

Monitor the performance of campaigns to determine the right optimizations and to inform future work

Measure the impact of marketing campaigns, create reports and communicate insights to key stakeholders

Design and implement a/b tests that meet statistical significance thresholds, analyze results and recommend future optimizations

Collaborate with data scientists to create and test multi-channel marketing strategies for targeted segments

Stay abreast of trends and best practices in key marketing channels including email, SMS, direct mail, digital & social, and website

Directly or indirectly manage agency and vendor relationships including SLAs and outputs

Compliance with all applicable laws and regulations

Other duties as assigned

Qualification

Behavioral economicsMarketing measurementCampaign performanceData analysisA/B testingEmail marketingDigital marketingAgency managementHealthcare experiencePresentation skillsCross-functional collaborationMentoring

Required

4+ years of relevant work experience applying behavioral economics, marketing, and test & learn to influence customer behavior

2+ years of experience using data and analytical capabilities to solve business problems & evaluate effectiveness and potential impact of marketing campaigns

1+ years of experience with marketing measurement including a/b testing, campaign performance, forecasting vs. actuals, statistical significance, optimization and setting up measurable campaigns

3+ years of experience identifying new and innovative ways to solve problems through marketing

2+ years of experience with channels - email, sms, direct mail, paid digital (social, sem, display, etc), website optimization both utilizing for campaigns and managing

2+ years of experience leading complex initiatives from concept to implementation, collaborating with cross functional partners along the way, and getting executive buy in

2+ years of experience creating presentations and presenting to senior leaders

1+ years of experience partnering closely with data science to develop and test marketing strategies