Scanner · 1 day ago
Head of Demand Generation & Growth
San Francisco Bay Area
Full-time
Hybrid
Director/Executive
7+ years expScanner is a company focused on building a Security Data Lake that enables teams to search and detect across vast amounts of data efficiently. They are seeking a seasoned Demand Generation leader to define and own the strategy for generating and accelerating pipeline across enterprise and mid-market segments, aligning closely with sales to drive measurable revenue impact.
Responsibilities
Own demand generation strategy: target accounts, channel mix, budget allocation aligned to GTM and revenue goals
Define target segments, buying committees, and campaign priorities in partnership with Sales, SDRs, and Product Marketing
Architect and execute integrated, multi-channel programs (ABM, digital, events, lifecycle, outbound) that create and accelerate qualified pipeline
Build and maintain the systems, tooling, and automation (lead scoring, routing, nurture flows) that scale pipeline generation
Equip SDRs and Sales with campaign-aligned outbound kits, personalized assets, and clear plays
Operationalize handoff processes and feedback loops between Marketing and Sales
Own funnel metrics and reporting (MQLs, SQAs, opportunities, revenue, velocity) for executive stakeholders
Continuously test, learn, and optimize programs based on performance data and field feedback
Qualification
Required
7–10+ years leading demand generation or growth for security, infrastructure, or other technical B2B products, ideally selling into mid-market and enterprise
Proven track record building and scaling a demand engine that directly drives qualified pipeline, deal velocity, and revenue, not just top-of-funnel volume
Strong lifecycle and funnel instincts: you've mapped buyer/customer journeys and shipped cross-channel programs (paid, email, SDR, content, events) that improve engagement and conversion at every stage
Hands-on, senior IC mentality: you're excited to personally design, launch, and optimize programs while gradually standing up a small team and agency ecosystem as we grow
Comfortable working directly with founders to shape Demand Gen, Growth, and GTM strategy, and translating those conversations into experiments you can run end-to-end
Excellent cross-functional collaborator with a track record of tight alignment with Sales, SDR, Product Marketing, RevOps, and Operations
Strategic thinker and crisp communicator who can zoom out on GTM and category strategy, then zoom in to write briefs, wire up campaigns, and debug funnel issues
Preferred
Data-driven operator who is comfortable owning attribution models, funnel dashboards, and forecasts, and using that data to decide what to start, stop, and double down on
Deep experience with ABM strategy and execution (1:1, 1:few, 1:many), including campaign design, orchestration tools, and meaningful personalization at the account and persona level
Fluency with modern marketing and sales tech stacks (e.g., HubSpot, marketing automation, enrichment, ABM, analytics) and how they fit together to scale pipeline generation
Familiarity with the security buyer (CISOs, security engineers, SOC teams) and how they evaluate and purchase tools
Experience planning and executing field marketing and events, from trade shows to intimate customer dinners
Experience managing agencies, contractors, or vendors to extend marketing capacity
Benefits
Meaningful equity
Comprehensive benefits
Medical
Dental
Vision
401k
Commuter
Company
Scanner
Scanner is the world’s fastest, easiest, and most scalable security data lake allowing you to search petabytes of logs in seconds, reduce risk by eliminating SIEM coverage blindspots, and deploy in a day - all while maintaining full custody of your data.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Steven Wu
CTO, Co-Founder
Company data provided by crunchbase