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Confidential · 2 days ago

Senior Director - Product & Growth Marketing

San Francisco, CA

Full-time

Hybrid

Director/Executive

7+ years exp

Confidential company is on a mission to revolutionize B2B payments, and they are seeking a Senior Director of Product & Growth Marketing to join their Sales & Marketing team. The role involves owning the integrated marketing engine across Product Marketing and Demand Generation, crafting product narratives, and driving qualified pipeline through multi-channel campaigns.

Marketing & Advertising

Responsibilities

Define and implement our integrated marketing strategy from brand to product marketing to demand-gen aligned to our business objectives

Execute on first 12-month priorities to craft our core value position, messaging, high-value content assets and website that resonates with our ideal customer profile as well as building up initial demand with the overall ambition to drive $5m of pipeline in year 1

Own the marketing budget and performance framework; allocate spend to maximize return and pipeline impact

Run demand programs, including events and continuously optimize through data

Hands-on execution, including product collaterals, external communication and website

Qualification

B2B marketingProduct marketingDemand generationPerformance marketingFunnel analyticsStart-up experienceCan-do mindsetOwnership of projectsCommunication skillsCross-functional collaboration

Required

7+ years in B2B marketing with a track record for product marketing and demand-generation

Deep expertise in demand‑generation tactics, performance marketing, lifecycle/ABM, and funnel analytics

Proven ability to craft executive-level product narratives

Strong written and verbal communication skills, with the ability to work effectively in a fast-paced, cross-functional environment

Preferred

In-depth knowledge in commercial payments

Proven track record of operating in a start-up environment where you both design strategy and execute operational tasks with a can-do mindset, taking ownership of projects from concept to completion and willingly handling both high-level and day-to-day activities

Can set up and optimize simple funnels with minimal tools

Benefits

Growth Trajectory: Take ownership in designing the marketing operating system with a clear path to be the future Head of Marketing as we scale

Cutting-Edge Work: Contribute to innovative solutions that transform B2B payments and drive impact using modern tools and approaches.

End-to-End Impact: Take ownership of product marketing and demand-generation to reach our ambitious growth targets.

Early-Stage Growth: Help define our foundations and culture while advancing your career in a dynamic, well-funded startup.

Learning & Development: Build expertise in fintech, compliance, customer experience, and scalable business operations.

Team Culture: Join a collaborative, diverse team that values curiosity, continuous growth, and healthy work-life balance.

Company

Confidential

Silicon Valley, California US, US

51-200 employees

Funding

Current Stage

Growth Stage

Leadership Team

Roshan Syed

Global Talent Partner

Company data provided by crunchbase