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Smith · 4 days ago

MarTech & Personalization Lead

Columbus, Ohio Metropolitan Area

Full-time

Hybrid

Senior Level

Smith is a performance commerce company that focuses on converting clients' potential into performance through marketing technology solutions. The MarTech & Personalization Lead will drive the strategy and delivery of these solutions, ensuring successful implementation and optimization while collaborating with various teams to enhance customer engagement.

AdvertisingConsultingDirect MarketingE-CommerceSemantic SearchSEOSocial MediaWeb Development

Comp. & Benefits

Hiring Manager

Michelle Walbridge

Responsibilities

Oversee the implementation of key platforms including marketing automation, customer data platforms (CDP), loyalty and personalization technologies

Consult and guide clients on strategy, architecture, and implementation approaches for marketing technologies

Contribute to the sales & solutioning process supporting the sales and account teams by defining solution strategy, approach, estimates and pricing

Provide subject-matter expertise in evaluating MarTech tools, platforms, and solution options aligned to client goals

Execute successful implementation, rollout, and ongoing support of MarTech solutions for clients

Lead and advise on customer lifecycle marketing strategy, including segmentation, personalization journeys, and orchestrated campaigns

Identify data requirements and KPIs essential to delivering measurable client project success

Partner with leadership to shape capability development, offering strategy, and opportunities for revenue growth

Contribute to case studies and client references showcasing effective MarTech and personalization implementations

Monitor industry trends to ensure Smith remains ahead of emerging tools, technologies, and best practices

Define and evolve customer lifecycle marketing frameworks that drive retention, expansion, and long-term customer value across key client accounts

Qualification

MarTech implementationMarketing automationCustomer data platformsPersonalization technologiesData strategyCustomer segmentationMeasurement frameworksClient communicationStrategic partnershipsInnovation in MarTech

Required

Demonstrated experience leading MarTech implementations across automation, CDP, loyalty and personalization platforms

Strong understanding of data strategy, customer segmentation, and measurement frameworks

Proven ability to translate complex concepts into actionable strategies for both technical and non-technical audiences

Experience building and scaling a MarTech or personalization capability within an agency or consulting environment

Excellent client communication skills, with the ability to influence at senior levels

Preferred

Hands-on expertise with leading platforms such as SAP Emarsys, Kalyvio, Hubspot, Salesforce Marketing Cloud, Adobe Experience Platform, Braze, Iterable, or similar

A track record of delivering measurable improvements in customer engagement, retention, or revenue through personalization

Experience creating compelling, industry-leading case studies or thought leadership in the MarTech space

Ability to identify and cultivate strategic partnerships that enhance Smith's MarTech capabilities

A passion for innovation and continuous improvement in marketing technology