Smith · 4 days ago
MarTech & Personalization Lead
Columbus, Ohio Metropolitan Area
Full-time
Hybrid
Senior LevelSmith is a performance commerce company that focuses on converting clients' potential into performance through marketing technology solutions. The MarTech & Personalization Lead will drive the strategy and delivery of these solutions, ensuring successful implementation and optimization while collaborating with various teams to enhance customer engagement.
AdvertisingConsultingDirect MarketingE-CommerceSemantic SearchSEOSocial MediaWeb Development
Hiring Manager
Michelle Walbridge
Responsibilities
Oversee the implementation of key platforms including marketing automation, customer data platforms (CDP), loyalty and personalization technologies
Consult and guide clients on strategy, architecture, and implementation approaches for marketing technologies
Contribute to the sales & solutioning process supporting the sales and account teams by defining solution strategy, approach, estimates and pricing
Provide subject-matter expertise in evaluating MarTech tools, platforms, and solution options aligned to client goals
Execute successful implementation, rollout, and ongoing support of MarTech solutions for clients
Lead and advise on customer lifecycle marketing strategy, including segmentation, personalization journeys, and orchestrated campaigns
Identify data requirements and KPIs essential to delivering measurable client project success
Partner with leadership to shape capability development, offering strategy, and opportunities for revenue growth
Contribute to case studies and client references showcasing effective MarTech and personalization implementations
Monitor industry trends to ensure Smith remains ahead of emerging tools, technologies, and best practices
Define and evolve customer lifecycle marketing frameworks that drive retention, expansion, and long-term customer value across key client accounts
Qualification
Required
Demonstrated experience leading MarTech implementations across automation, CDP, loyalty and personalization platforms
Strong understanding of data strategy, customer segmentation, and measurement frameworks
Proven ability to translate complex concepts into actionable strategies for both technical and non-technical audiences
Experience building and scaling a MarTech or personalization capability within an agency or consulting environment
Excellent client communication skills, with the ability to influence at senior levels
Preferred
Hands-on expertise with leading platforms such as SAP Emarsys, Kalyvio, Hubspot, Salesforce Marketing Cloud, Adobe Experience Platform, Braze, Iterable, or similar
A track record of delivering measurable improvements in customer engagement, retention, or revenue through personalization
Experience creating compelling, industry-leading case studies or thought leadership in the MarTech space
Ability to identify and cultivate strategic partnerships that enhance Smith's MarTech capabilities
A passion for innovation and continuous improvement in marketing technology
Company
Smith
Smith | The Performance Commerce People. Smith is the performance commerce agency, enabling over 500,000 transactions around the globe each day.
Founded in 2001
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2009-08-05Series Unknown
Leadership Team
Karrie Willis
President
Company data provided by crunchbase