ReMarkable Career · 21 hours ago
Director - Loyalty, CRM & Digital Revenue Channels
San Clemente, CA
Full-time
Hybrid
Director/Executive
7+ years expReMarkable Career is seeking a strategic and hands-on Director of Loyalty, CRM & Digital Revenue Channels to drive customer retention, engagement, and digital transaction growth across an omnichannel business. This role oversees loyalty ecosystems, CRM, and digital commerce strategies while collaborating cross-functionally to enhance customer experiences.
Staffing & Recruiting
Hiring Manager
James Mancha
Responsibilities
Lead strategy and execution for both app- and web-based loyalty programs
Own program mechanics end-to-end: rewards structure, earning logic, segmentation, and platform optimization
Develop multi-year loyalty roadmaps aligned with in-store traffic goals and CPG sell-through patterns
Launch promotions and in-app activations that drive incremental visits and purchases
Ensure day-to-day accuracy, seamless redemptions, and smooth digital UX
Monitor key KPIs (engagement, repeat visits, LTV, redemption, ROI) and evolve based on performance insights
Partner cross-functionally (Operations, IT, Creative) to enhance the loyalty experience
Oversee the full CRM ecosystem — from strategy through execution and optimization
Build email campaigns and templates (Canva), working closely with creative for brand alignment
Manage CRM campaign calendar in sync with launches, promotions, and brand priorities
Create automated lifecycle journeys (welcome, onboarding, post-purchase, churn, win-back, loyalty triggers)
Develop robust segmentation and personalization strategies leveraging first-party and behavioral data
Execute ongoing A/B and multivariate testing to improve engagement and conversion
Lead digital ordering and revenue strategy for restaurant locations, including mobile app and third-party marketplaces
Optimize ordering flows and ensure promotional visibility to maximize conversion
Collaborate with vendors and channel leads on app enhancements, urgency messaging, and loyalty integration
Launch app- and marketplace-specific offers and incentives that drive revenue and repeat engagement
Analyze channel performance metrics (e.g., impressions, funnel conversion, ROAS, guest satisfaction) and apply findings to future efforts
Partner with internal teams to ensure cohesive digital experience and effective execution
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field
7+ years' experience in CRM, loyalty, lifecycle, or digital marketing
Proven success managing loyalty programs (restaurant/QSR preferred)
Expertise with CRM platforms and lifecycle automation (Klaviyo required)
Hands-on email creation experience (Canva, HTML/CSS a plus)
Proficient in data analysis and performance reporting
Strong project management and cross-functional collaboration skills
Preferred
Background in restaurant, retail, QSR, or multi-location brands
Familiarity with loyalty platforms (e.g., Rediem, PAR Punchh) a plus
Experience managing third-party delivery partnerships and off-premise operations
Company
ReMarkable Career
Remarkable Career is a full service, direct hire Executive Search Firm.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Mark Gonzalez
Chief Executive Officer and Founder
Company data provided by crunchbase