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Rio Hotel & Casino Las Vegas · 1 day ago

Director Digital Marketing

Rio Las Vegas, Nevada

Full-time

Onsite

Director/Executive

6+ years exp

Rio Hotel & Casino Las Vegas is seeking a Director of Digital Marketing to develop and execute comprehensive digital marketing strategies aimed at increasing hotel bookings and brand awareness. The role involves overseeing digital marketing campaigns, managing budgets, collaborating with various teams, and leading a team to optimize campaign performance and drive revenue growth.

GamblingGamingRestaurants

Responsibilities

Develop and implement a comprehensive digital marketing strategy aligned with the company's overall marketing and business objectives. Identify key target audiences, channels, and tactics to maximize brand exposure, customer engagement, and conversion rates

Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including search engine marketing (SEM), social media, metasearch, content marketing, display advertising, and out-of-home advertising

Develop and manage the digital marketing budget, ensuring optimal allocation of resources across channels and campaigns. Monitor spending, track ROI, and provide regular reports on campaign performance and budget utilization

Collaborate with web developers and brand agency on the development of the RioLasVegas.com website. Lead in the development of new web assets, strategies, future tech and ongoing content management

Collaborate with web development and design teams to ensure the company's website is optimized for user experience, SEO, and conversion rates. Continuously monitor website performance, conduct A/B testing, and implement improvements to enhance customer engagement and conversion rates

Utilize various digital marketing analytics tools to track, measure, and report on key performance indicators (KPIs) for digital marketing initiatives. Provide actionable insights and recommendations based on data analysis to optimize marketing strategies and drive continuous improvement. Monitor campaign performance, analyze data, and make data-driven decisions to improve results

Lead and manage agencies and media partners, providing direction and timing for campaign planning. Foster a collaborative and high-performance culture, ensuring team members have the necessary resources and skills to execute digital marketing initiatives effectively

Work with property-wide management teams within Revenue Management, CRM, Hotel, Food & Beverage and Casino departments to ensure their online presence is effective and reflective of the experience we aim to create

Responsible for ensuring customer service inquiries on social media platforms are monitored and responded to in a timely manner, as well as escalated to the associated department for action

Stay current with industry trends, emerging technologies, and best practices in digital marketing. Identify new opportunities and innovative strategies to maintain a competitive edge and drive business growth

Qualification

Digital Marketing StrategyCampaign ManagementData AnalysisLeadership SkillsSEOSEMSocial Media AdvertisingMarketing AutomationWeb AnalyticsCustomer Service ExperienceCommunication SkillsProject ManagementCreative Mindset

Required

Bachelor's degree in marketing, business administration, or equivalent experience in a related field

Minimum six years of proven experience in digital marketing: including strategy development media planning, media buying and campaign management

In-depth knowledge of digital marketing channels, platforms, and tools (e.g., SEO, SEM, social media advertising, marketing automation, web analytics)

Proficiency in data analysis and using analytics tools to derive insights and make data-driven decisions. Microsoft, Tableau, and / or Adobe software familiarity encouraged

Strong leadership skills with experience managing and developing high-performing teams

Demonstrated ability to develop and execute successful digital marketing campaigns that drive measurable results

Excellent communication and presentation skills, with the ability to effectively articulate complex digital marketing concepts to stakeholders at all levels

Strong project management skills with the ability to prioritize, multitask, and meet deadlines in a fast-paced environment

Creative and strategic mindset, with a focus on innovation and continuous improvement

Up-to-date with the latest industry trends and best practices in digital marketing