Cash App · 6 days ago
Lifecycle Marketing Manager
United States
Full-time
Remote
Senior Level
$135K/yr - $203K/yr
5+ years expCash App, a part of Block, is redefining the world’s relationship with money through innovative financial products. The Lifecycle Marketing Manager will lead complex lifecycle initiatives to drive customer engagement and long-term value, collaborating with various teams to execute multi-channel strategies and analyze performance data.
BitcoinCryptocurrencyE-CommerceFinancial ServicesMobile Payments
Responsibilities
Independently lead lifecycle marketing initiatives from problem definition through execution and iteration, delivering against clearly defined growth and engagement goals
Design and execute multi-channel lifecycle strategies (email, push, SMS, in-app) that support complex customer journeys, including multi-stakeholder audiences such as parents, teens, and sponsors
Analyze performance data to generate insights, diagnose funnel friction, and inform growth strategies; confidently self-serve analysis using SQL, dashboards, and experimentation results
Partner cross-functionally to build and maintain project roadmaps, including requirements gathering, impact assessment, prioritization, and sequencing across concurrent initiatives
Contribute to the evolution of lifecycle growth infrastructure, including data foundations, martech workflows, experimentation frameworks, and operational playbooks
Use AI to uplevel and automate work as much as possible, across strategy, briefing, asset development, build and deployment, and analysis
Maintain a high bar for quality, accuracy, and consistency across all deliverables, ensuring campaigns are thoroughly QA’d and thoughtfully executed
Own accountability for program outcomes by reporting on performance, sharing learnings, and making clear recommendations to the team and broader business
Qualification
Required
5+ years of experience in lifecycle, CRM, or growth marketing in a B2C product environment
Demonstrated ability to independently lead complex marketing initiatives with multiple stakeholders and minimal oversight
Strong analytical skills, with experience using data to inform strategy and decision-making (SQL proficiency required; Tableau or similar tools preferred)
Hands-on experience with CRM and marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
Experience with AI in automating strategic and operational tasks
Experience partnering cross-functionally with Product, Analytics, Creative, and Engineering teams to plan and execute lifecycle programs
Exceptional attention to detail and a track record of delivering high-quality, accurate work at scale
Clear and structured communication skills, with the ability to influence without authority
Preferred
Experience working on marketing or growth initiatives for families, teens, or multi-user accounts
Familiarity with regulated, trust-sensitive, or age-restricted products (e.g., fintech, education, healthcare, or platforms serving minors)
Experience designing lifecycle journeys that balance trust-building, education, and product adoption
Exposure to safety, compliance, or financial education-led marketing strategies
Benefits
Remote work
Medical insurance
Flexible time off
Retirement savings plans
Modern family planning
Company
Cash App
Cash App is a mobile payment service that allows users to send, receive, and store money. It is a sub-organization of Block.
1001-5000 employees
H1B Sponsorship
Cash App has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (257)
2024 (253)
2023 (260)
2022 (297)
Funding
Current Stage
Late StageTotal Funding
$10M2018-04-04Pre Seed· $10M
Leadership Team
Luis O.
Chief Executive Officer, Cash App Investing
OWEN JENNINGS (OBJ)
Chief Operating Officer
Recent News
Android Headlines
2025-12-05
Company data provided by crunchbase