Cync Software · 14 hours ago
Content & Social Lead (Fintech / Lending)
United States
Full-time
Remote
Mid, Senior Level
3+ years expCync Software is looking for a hands-on builder to lead their content and social media strategy, focusing on impactful storytelling primarily on LinkedIn. This role involves managing the entire content lifecycle, from creation to publication, while also enhancing Cync's online presence through various formats and channels.
Financial ServicesInformation TechnologySalesSoftware
Responsibilities
Own the full content lifecycle: insight → brief → draft → review → publish → measure
Continuously produce high-quality content across formats: short-form video, LinkedIn posts, ads, landing pages, emails, blog posts, and case studies
Turn raw inputs (customer interviews, sales calls, product demos, transcripts, Slack threads, founder POV) into polished, on-brand assets—fast
Maintain a consistent publishing cadence across LinkedIn and supporting channels
Build and execute a LinkedIn content engine for Cync: thought leadership, product education, customer proof, and founder-led narratives
Develop repeatable content series (e.g., lender workflows, deal stories, product drops, POV on fintech trends)
Write and test hooks, formats, and CTAs that drive reach, engagement, and inbound demand
Capture, edit, and ship short-form video weekly: customer clips, testimonials, feature explainers, demos, founder content, and social snippets
Deliver video creative for ads, website sections, case studies, and product launches
Run lightweight video shoots (remote or in-person), plan interview questions, and manage editing workflows
Maintain and improve the Cync website with fresh, clear, conversion-oriented content
Own an ongoing pipeline of blogs, guides, playbooks, and help-center content
Translate complex lending workflows (origination, underwriting, spreads, collateral, compliance) into simple, helpful educational materials
Build internal libraries of reusable assets: testimonials, quotes, clips, visuals, ad hooks, and messaging blocks
Ensure consistent tone, narrative, and positioning across all content
Identify CYNC’s true expertise and commercialize it through content that drives trust and demand
Qualification
Required
3–6+ years of content marketing experience, ideally in SaaS and/or Fintech
Proven ability to own and scale a content pipeline independently
Strong writer with a clear, approachable voice—able to explain complex lending concepts without dumbing them down
Comfortable on video and around video: planning interviews, writing questions, basic editing
Demonstrated experience driving inbound demand with content (and able to speak to what worked and what didn't)
Proficient with AI tools for content (ChatGPT, Claude, repurposing tools), with good judgment on when to use AI vs. write from scratch
Highly organized and reliable; able to manage multiple stakeholders, projects, and deadlines
Preferred
Experience in lending, fintech platforms, or adjacent fintech infrastructure
Working knowledge of SEO fundamentals
Company
Cync Software
Cync Software is a commercial loan monitoring software application that provides financing solutions.
201-500 employees
Funding
Current Stage
Growth StageRecent News
EIN Presswire
2025-12-24
Company data provided by crunchbase