UPSIDE Foods · 5 days ago
Social Media Manager
Emeryville, CA
Full-time
Onsite
Mid, Senior Level
$120K/yr - $145K/yr
5+ years expUPSIDE Foods is a pioneering company based in Berkeley, CA, focused on growing meat, poultry, and seafood from real animal cells. They are seeking a Social Media Manager to drive storytelling and community engagement across various social media platforms, collaborating with internal teams and external agencies to enhance the brand's presence and connect with their audience.
Alternative ProteinFood and BeverageFood ProcessingMeat and PoultryOrganic FoodSustainability
Responsibilities
Develop and execute UPSIDE and Lucius’ social media strategy across LinkedIn, Instagram, TikTok, X, Facebook, Reddit, Threads, and YouTube
Manage and collaborate with an external social agency, setting strategy, briefs, and creative direction. Own the content calendar
Partner with Brand Manager to review and approve content, liaising as needed with internal stakeholders for content approvals or fact-checking
Build a tribe of raving fans online, serving as the conduit between the company and our community. Share learnings and feedback with relevant internal teams on a regular cadence
Identify and engage in opportunities for UPSIDE to build and maintain organic relationships with influencers and creators, supported by agency partners for campaigns
Partner with the Head of Communications to align social storytelling with broader brand and PR efforts
Bring strong conceptual thinking to campaign ideation and social-first activations
Be hands-on: draft copy, brief visuals, publish content, and engage directly with our community when needed
Use AI-driven tools to assist with insights, ideation, and workflow innovation
Monitor and analyze performance data, distilling actionable insights
Stay fluent in social and cultural trends, identifying opportunities to keep UPSIDE ahead of the curve and escalate opportunities to leadership and external agency partners in real-time
Qualification
Required
Bachelor's in communications, marketing, advertising, or a related field
Exposure to biology a plus
5+ years of social media experience (brand or agency)
Demonstrated conceptual ability in creative campaign thinking and storytelling
Proven experience managing external agencies and cross-functional collaboration
Strong copywriting, creative judgment, and strategic mindset
Familiarity with analytics and scheduling tools (e.g., Sprout Social, Later)
Curiosity and comfort with AI-assisted tools and evolving creative technologies
Collaborative, proactive, and adaptable
Benefits
Stock options for all full-time incoming team members!
83-100% employer-paid healthcare premiums for team members (medical [including HSA and FSA], dental, and vision)
Pet insurance for your furry family members!
Unlimited PTO
Company-sponsored learning & development opportunities
Company
UPSIDE Foods
UPSIDE Foods is a food tech company that produces and grows sustainable cultured meat.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$581MKey Investors
U.S. Department of AgricultureDFJ ElementSOSV
2023-06-21Grant
2022-04-21Series C· $400M
2020-01-22Series B· $161M
Leadership Team
Uma Valeti
CEO/Founder
Amy Chen
Chief Operating Officer
Recent News
2026-01-22
Norwest
2025-12-29
Company data provided by crunchbase