Global App Store Marketing Manager, Co-Marketing jobs in United States
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Apple · 5 hours ago

Global App Store Marketing Manager, Co-Marketing

positionCupertino, CA
timeFull-time
remoteOnsite
senioritySenior Level
money$147K/yr - $221K/yr
date7+ years exp

Apple is seeking a Global Marketing Manager to drive planning and execution of marketing campaigns for the App Store. This role involves leading global campaigns, collaborating with app developers, and working closely with cross-functional teams to achieve business objectives.

AppsArtificial Intelligence (AI)BroadcastingDigital EntertainmentFoundational AIMedia and EntertainmentMobile DevicesOperating SystemsTVWearables
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Comp. & Benefits
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H1B Sponsor Likelynote

Responsibilities

Drive planning and execution of full-funnel marketing campaigns designed to drive meaningful revenue growth
Work closely with the larger App Store Marketing team to align campaign and channel strategies
Deliver best-in-class growth marketing campaigns that support the App Storeʼs business objectives
Support brand positioning and motivate customers to take action
Contribute to all phases and elements of planning and executing marketing campaigns that support the App Storeʼs marketing and business goals
Lead global campaigns end-to-end, from brief development through launch
Distill post-campaign performance learnings
Lead developer co-marketing campaigns in the US and across multiple international markets
Collaborate closely with app developers and with a variety of Apple cross-functional teams
Define campaign objectives, strategy, messaging, and KPIs
Deliver performant campaigns and initiatives
Partner regularly with international marketing colleagues to execute tailored marketing campaigns
Project manage and craft presentations to audiences of all levels, distilling complex information into clean and compelling slides

Qualification

Digital marketing channelsIntegrated marketing campaignsProject managementMarketing KPIsMobile app marketingAnalytical skillsCollaboration skillsCommunication skillsPresentation skills

Required

7+ years of experience in the tech industry, gaming industry, and/or ad agencies
Passion for gaming, with affinity for mobile games
Understanding of integrated marketing campaigns, full-funnel marketing channels, and the latest trends in the digital media landscape
Proven experience authoring comprehensive marketing briefs, including market context, competition, target audience, goals, and performance KPIs
Strong project management skills, including experience managing complex campaigns and marketing initiatives—launching on time and on budget
Familiarity with marketing KPIs and measurement frameworks, testing, and optimization
Experience marketing mobile apps and/or mobile games
Exceptional interpersonal skills; thrives working on highly collaborative projects, effective at building consensus, and fostering trust
Excellent written and verbal communication skills, including experience developing Keynote decks

Preferred

Experience with international marketing, including collaborating directly with regional marketing teams in other markets
Analytical skills and a data-driven mindset; significant experience using data to optimize strategy, performance, and business impact
Strong presentation skills
Developer-side experience is a plus

Benefits

Comprehensive medical and dental coverage
Retirement benefits
A range of discounted products and free services
Reimbursement for certain educational expenses — including tuition
Discretionary bonuses or commission payments
Relocation

Company

Apple

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Apple is a technology company that designs, manufactures, and markets consumer electronics, personal computers, and software.
dateFounded in 1976
location
Cupertino, California, USA
people-size10001+ employees
web-link
https://www.apple.com

H1B Sponsorship

Apple has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6998)
2024 (3766)
2023 (3939)
2022 (4822)
2021 (4060)
2020 (3656)

Funding

Current Stage
Public Company
Total Funding
$5.67B
Key Investors
Berkshire HathawayMicrosoftSequoia Capital
2025-05-05Post Ipo Debt· $4.5B
2025-01-16Post Ipo Debt· $0.31M
2021-04-30Post Ipo Equity

Leadership Team

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Tim Cook
CEO
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Craig Federighi
SVP, Software Engineering

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Company data provided by crunchbase