Zocdoc · 5 days ago
Strategist, SEO
New York, NY, United States
Full-time
Hybrid
Mid Level
$117K/yr - $150K/yr
3+ years expZocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. The Strategist, SEO will own the SEO strategy for Zocdoc’s patient booking marketplace, focusing on improving discoverability and conversion through organic search.
Health CareMedicalmHealthMobile AppsScheduling
Responsibilities
Owning the SEO strategy for patient, provider, and enterprise-facing pages to drive visibility, trust, and conversion through organic search
Conducting deep keyword and competitor research to identify content gaps and growth opportunities across all marketplace use cases
Partnering cross-functionally with product, design, and engineering to embed SEO best practices into new booking flows and marketplace surfaces
Building and maintaining a scalable content engine across a massive, dynamic page inventory to capture high-intent patient keywords
Optimizing on-page elements—including metadata, structured data, and internal linking—to improve the performance of doctor profiles and product pages
Supporting the adoption of provider and enterprise tools by improving how product capabilities surface in organic search results
Monitoring rankings, traffic, and booking signals, then translating that data into actionable recommendations for stakeholders
Identifying and testing SEO-driven improvements, using performance data to iterate on content structure and discoverability
Evaluating how content surfaces in AI-powered and generative search experiences, applying structured data to ensure visibility and accuracy
Delivering measurable organic growth by improving rankings and traffic that directly impact patient bookings
Collaborating with marketing and engineering teams to align SEO initiatives with Zocdoc’s broader growth and product roadmaps
Shaping product experiences using real-time search insights to ensure booking flows remain discoverable as algorithms evolve
Qualification
Required
3–5 years of experience in SEO, with a strong focus on B2C content optimization and organic growth
Expertise in keyword research, on-page optimization, and conversion-focused SEO strategies
Proficiency with SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, STAT, Screaming Frog, Botify)
Strong skills in data visualization and reporting (e.g., Looker, Tableau, SQL, or similar)
Excellent written and verbal communication skills with an eye for detail
Analytical and experimental mindset, able to translate performance metrics into strategic recommendations
Proven ability to work cross-functionally with product, content, design, and engineering teams
Ability to anticipate and adapt to changes in search behavior, including AI-driven and generative discovery experiences, ensuring Zocdoc remains visible and competitive as search evolves
Preferred
Experience in healthcare, marketplace platforms
Benefits
Flexible, hybrid work environment at our convenient Soho location
Unlimited Vacation
100% paid employee health benefit options (including medical, dental, and vision)
Commuter Benefits
401(k) with employer funded match
Corporate wellness program with Wellhub
Sabbatical leave (for employees with 5+ years of service)
Competitive paid parental leave and fertility/family planning reimbursement
Cell phone reimbursement
Catered lunch everyday along with beverages and snacks
Employee Resource Groups and ZocClubs to promote shared community and belonging
Great Place to Work Certified
Company
Zocdoc
Zocdoc is a digital marketplace company that connects healthcare patients and doctors.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$375.94MKey Investors
Francisco PartnersFounders FundKhosla Ventures
2021-02-11Private Equity· $150M
2019-07-01Series D
2017-05-30Secondary Market
Leadership Team
Oliver Kharraz
CEO & Founder
Netta Samroengraja
Chief Financial Officer
Recent News
Behavioral Health Business
2026-01-16
2026-01-07
Company data provided by crunchbase