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BuildingLink · 3 days ago

Senior Customer Growth Marketer (East Coast)

United States

Full-time

Remote

Mid, Senior Level

$115K/yr - $125K/yr

4+ years exp

BuildingLink is seeking a results-oriented Customer Marketer to drive growth within their existing customer base. This role involves developing and executing innovative marketing strategies to enhance revenue through upsells and cross-sells, while collaborating closely with Sales, Product, and Customer Experience teams.

Information TechnologyInternetProperty ManagementReal EstateSaaSSoftware

Responsibilities

Portfolio Growth Strategy: Own the strategy to expand revenue within existing customer accounts, identifying high-potential opportunities for upsells, cross-sells, and portfolio expansion using HubSpot data and reporting tools

Campaign Leadership: Design, execute, and optimize campaigns that drive measurable revenue growth, including email workflows, newsletters, webinars, in-product messaging, and account-based marketing programs

Performance Tracking: Monitor campaign and account performance, analyze metrics, and generate actionable insights to continuously improve ROI and impact on average revenue per account

Sales Enablement: Partner closely with Sales to provide account-specific marketing programs, messaging, and assets that accelerate upsells and cross-sells, shorten sales cycles, and improve conversion rates

Product and CX Partnership: Collaborate with Product and CX on go-to-market plans for new features, upgrades, or offerings, ensuring campaigns clearly communicate value and drive incremental revenue

Content Development: Create compelling marketing assets, case studies, testimonials, and landing pages or email templates that support growth initiatives and equip Sales to engage high-value accounts

Segmentation & Targeting: Analyze customer portfolio data to identify high-opportunity segments, define messaging strategies, and prioritize growth-focused initiatives

Testing & Optimization: Lead experiments with email campaigns, landing pages, workflows, and other marketing channels, using data to validate approaches and scale successful strategies

Innovation & Thought Leadership: Develop innovative approaches to customer marketing campaigns and growth initiatives, sharing best practices across the team to elevate overall marketing effectiveness

Reporting & Insights: Provide regular reporting on growth initiatives, revenue impact, and campaign performance using dashboards and analytics to the Senior Director of Marketing, highlighting opportunities for new revenue streams

Qualification

HubSpot fluencyCustomer marketing experienceGA4 analyticsMicrosoft Office SuiteSEMrush experiencePendo softwareData-driven mindsetContent creationWritten communication

Required

4-6 years of experience in customer marketing, account-based marketing, or growth marketing focused on existing customers

Proven track record of driving revenue growth, upsells, or cross-sells within existing customer accounts

Advanced HubSpot fluency across all Hubs (Marketing, Sales, CMS, Service) with hands-on experience building campaigns, workflows, landing pages, and dashboards

Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

Advanced experience with GA4 for website analytics and performance tracking

Experience with SEMrush or equivalent SEO/competitor research tools

Experience with Pendo software

Excellent written and verbal communication skills, with the ability to craft compelling, revenue-focused messaging

Data-driven mindset with experience analyzing campaign performance and ROI

Experience creating marketing content such as case studies, testimonials, or targeted campaign assets