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Ministry Brands · 3 days ago

Lifecycle Marketing Manager

United States

Full-time

Remote

Mid Level

3+ years exp

Ministry Brands is a leading provider of SaaS operational management systems and digital engagement tools. They are seeking a Lifecycle Marketing Manager to lead the design and execution of digital journeys for small faith-based organizations, focusing on activation, retention, and expansion through multi-channel lifecycle programs.

Software

Responsibilities

Own the lifecycle strategy and roadmap for small faith-based churches and parishes, defining audience segments, messaging, offers, and digital paths to purchase and growth

Design and execute multi-channel end-to-end lifecycle campaigns across paid, social, email, in-product messaging, SMS, and other channels to drive onboarding, engagement, retention, and upsell

Build and optimize landing pages and email journeys. Write and manage landing pages, forms, and email sequences designed for faster, lower-touch conversions; conduct split tests on headlines, layout, calls to action, and social proof

Build and optimize automated workflows triggered by user behavior and lifecycle stage, including welcome, onboarding, education, cross-sell, upsell, and win-back sequences

Develop and maintain customer journey maps to identify friction points and optimize touchpoints for conversion and loyalty

Create and manage landing pages and email journeys focused on low-touch, high-conversion experiences; run A/B tests to improve performance

Repurpose and adapt content from larger segments into right-sized assets that resonate with smaller organizations and their unique needs

Produce original, conversion-ready content including how-to guides, product comparisons, FAQs, and microcopy that reduce friction and clarify next steps

Partner with Digital and Web teams to ensure content, promotional banners, and checkout experiences are accurate, timely, and conversion-optimized

Coordinate seasonal promotions and product spotlights, managing a nimble content and campaign calendar

Collaborate with paid media agencies to align lifecycle messaging across search, social, video, and retargeting channels

Produce SEO-relevant content (blog posts, etc.) that supports the full funnel and connects to high-converting landing paths

Analyze and report on lifecycle metrics including time to first purchase, email engagement, repeat purchase rate, attach rate, and campaign ROI

Document repeatable playbooks for high-performing lifecycle programs to scale across verticals

Leverage AI-driven tools and approaches to improve efficiency and accelerate results across campaigns and content

Qualification

Lifecycle marketingB2B SaaS marketingDigital campaign managementEmail marketingMarTech stack proficiencyContent creationSEO content productionA/B testingCustomer journey mappingCross-functional collaboration

Required

3-5 years of experience in lifecycle marketing, conversion marketing, demand generation, or digital campaign management with measurable impact on pipeline and revenue

Proven success in B2B SaaS or e-commerce marketing, especially in self-serve or product-led growth environments with free trial and freemium offerings

Demonstrated ability to build and optimize lifecycle campaigns that drive activation, retention, and expansion

Exceptional writing skills focused on clarity, trust, and action across email, landing pages, and product experiences

Hands-on experience with split testing and interpreting results to inform next steps

Comfortable with analytics and reporting; able to define KPIs, maintain dashboards, and communicate performance insights

Strong cross-functional collaborator with experience working across product marketing, demand generation, customer marketing, and digital teams

Experience with a strong MarTech stack and CRM, automation, and analytics tools like HubSpot, Salesforce, Google Analytics, and Webflow

Strategic thinker with a bias for action and a passion for continuous optimization

Strong cross-functional collaborator who works well with product marketing, demand generation, customer marketing, digital and web, and agency partners