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Spangler Subaru · 13 hours ago

Marketing/ Event Planner Manager

Johnstown, PA, 15904, US

Full-time

Onsite

Mid, Senior Level

$45K/yr - $70K/yr

3+ years exp

Spangler Subaru is committed to delivering a premium automotive sales and service experience, and they are seeking a results-driven Marketing Manager to oversee their marketing initiatives. This role involves developing marketing strategies, managing digital advertising campaigns, and enhancing the business's online presence to support sales and service growth.

Automotive

Responsibilities

Develop and execute marketing strategies that align with Subaru store goals

Manage and optimize Google Ads and paid search campaigns to generate leads

Oversee Facebook and Instagram advertising, ensuring campaigns are targeted and effective

Maintain and improve website performance with a focus on SEO, user experience, and conversion optimization

Implement tracking and reporting systems to measure ROI, cost per lead, and campaign effectiveness

Support customer retention through CRM-driven email campaigns and remarketing programs

Enhance the business’s online reputation through proactive review management and community engagement

Collaborate with sales and service managers to ensure marketing efforts directly support monthly and annual objectives

Coordinate with third-party vendors to stay on budget and on strategy

Photograph and merchandise inventory (new and used vehicles) to maintain a consistent, professional online presence

Organize community events that help promote current programs, in accordance with Subaru’s Love Promise - “Share the Love,” “Loves the Earth,” “Loves Learning,” “Loves to Help,” “Loves to Care,” and “Loves Pets”

Submit approval requests for co-op reimbursement

Qualification

Google AdsFacebook Ads ManagerMarketing strategyAnalytics/reporting toolsPhotography skillsAnalytical abilitiesOrganizational skillsWritten communicationVerbal communicationCreative thinking