Affjobs · 1 week ago
Senior Media Buyer (Meta & Youtube) | Remote - J330
United States
Full-time
Remote
Mid, Senior Level
4+ years expAffjobs is an affiliate network and performance marketing agency specializing in iGaming, Antivirus/VPN, and Lead Generation. They are looking for a Senior Media Buyer to lead the strategy and execution of paid media campaigns on Meta and YouTube, ensuring performance-driven media plans and measurable ROI for clients.
AdvertisingRecruitingSmall and Medium Businesses
Responsibilities
Develop channel-specific media strategies and end-to-end campaign plans across Meta (Feed, Reels, Stories, Advantage+ Shopping Campaigns) and YouTube (Skippable, Non-Skippable, Bumper, Discovery) to meet performance KPIs and client goals
Launch, manage, and scale high-budget campaigns using Meta Ads Manager and Google Ads (YouTube), leveraging advanced bidding strategies, pacing controls, and A/B testing methodologies
Design and own creative testing frameworks, including sequencing strategies, thumbnails, hooks, captions, and matching creative to specific audience segments for optimal performance
Create and execute advanced audience strategies: custom audiences, lookalikes, interest-based targeting, video viewer retargeting, cross-channel audience blending, and dynamic retargeting windows
Implement and QA tracking infrastructure: Meta Pixel, Conversions API, Google Ads conversion tracking, GA4 events, UTM structure, and server-side measurement setups when required
Optimize for full-funnel performance: drive short-term outcomes like CPA and ROAS while improving upper-funnel metrics such as view-through rate (VTR), watch time, engagement rate, and CPM efficiency
Produce actionable reporting and insights: analyze performance trends, recommend budget reallocations, creative pivots, or funnel adjustments, and present findings clearly to clients and internal teams
Mentor junior media buyers on best practices, help troubleshoot campaigns, and lead weekly operational reviews to scale high-performing assets and eliminate inefficiencies
Qualification
Required
At least 4 years of hands-on experience managing paid media campaigns, with deep expertise in Meta Ads Manager and Google Ads (YouTube Video campaigns)
Proven track record of scaling video-first funnels, optimizing across the full customer journey, and managing monthly ad spends of $50K USD or more
Advanced skills in audience strategy, including lookalike modeling, custom audience creation, and video-view-based retargeting across channels
Strong command of creative testing frameworks, including video sequencing, hooks, thumbnails, A/B testing, and audience-to-creative matching
Experience with tracking and measurement, including setup and troubleshooting of Meta Pixel, Conversions API (CAPI), Google Ads conversions, and GA4 event tracking
Fluent in interpreting and optimizing based on key performance metrics: VTR, CPV, CPM, CTR, CVR, ROAS
Proficient in building clear, actionable reports using Google Sheets, Looker Studio (formerly Data Studio), or similar BI tools
Excellent communicator, confident in client-facing settings and skilled at presenting campaign performance, insights, and strategic recommendations
Preferred
Familiarity with running compliant, high-performing campaigns in sweepstakes and iGaming verticals is a strong plus
Benefits
100% Remote – work from anywhere in a friendly timezone
Direct contract with a fast-growing international performance agency
Competitive monthly pay based on experience + performance bonuses
High ad budgets ($50K+ monthly) and autonomy to test, scale, and innovate
Creative freedom – manage full video funnels, from strategy to execution
Opportunity to lead and mentor a small team of junior buyers
Access to premium tools, tracking platforms, and creative resources
Travel opportunities to top affiliate and marketing conferences
No bureaucracy – results-driven culture and direct communication with leadership
Be part of a company scaling globally in iGaming, VPN, and LeadGen verticals
Company
Affjobs
Affjobs is a recruitment platform for the affiliate marketing industry.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase