Northeast Georgia Health System · 1 week ago
Lead PR & Marketing Specialist - Recruitment & Talent Acquisition
Gainesville, GA
Full-time
Onsite
Senior Level
5+ years expNortheast Georgia Health System is committed to improving community health and is seeking a Senior Recruitment Marketing Specialist to enhance their talent acquisition efforts. This role involves developing strategies to attract and engage top talent, leveraging the organization's brand, and collaborating with a creative team to produce impactful content.
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Responsibilities
Developing and executing tactics to attract, engage, and recruit top talent across the health system
Leveraging the existing brand and creating compelling content to position NGHS as the best healthcare organization to work for
Building and facilitating the production of content for all mediums that showcases employee experiences, life at work, and company values
Designing and implementing targeted digital advertising, traditional advertising, email, and social media campaigns to attract top-tier candidates
Identifying the most effective channels to reach potential candidates and managing the associated budgets to ensure optimal ROI
Tracking, measuring, and reporting on the effectiveness of recruitment campaigns using KPIs to make data-driven decisions and strategic recommendations
Partnering with recruiters, hiring managers, external agencies, and the broader marketing team to understand staffing needs and ensure a consistent and positive candidate experience
Proficiency in SEO, PPC, content marketing, and social media strategies that support job seeker personas
Demonstrated understanding of recruitment marketing best practices
Strong written and verbal communication skills to craft engaging stories and influence decision-makers
Balancing data analysis, budget constraints, and deadline pressure to make practical decisions and prioritize initiatives based on measurable results and stakeholder relationships
Leading cross-functional teams and managing vendor relationships to achieve results
Qualification
Required
Bachelors Degree
Must be proficient in Microsoft Word, Excel and PowerPoint, as well as web content management
Bachelors degree in a communication related field required
Five (5) years of professional experience in a position with relatable skills
Knowledge of healthcare industry, the Atlanta market and Epic electronic medical record are all extremely beneficial
Expertise in Digital Marketing: Proficiency in SEO, PPC, content marketing, and social media strategies that support job seeker personas
Recruitment Marketing Experience: Must have a demonstrated understanding of recruitment marketing best practices
Strong written and verbal communication skills to craft engaging stories and influence decision-makers
The ability to balance data analysis, budget constraints, and deadline pressure to make practical decisions and prioritize initiatives based on measurable results and stakeholder relationships
Experience leading cross-functional teams and managing vendor relationships to achieve results
Company
Northeast Georgia Health System
Northeast Georgia Health System prides itself on core values, which help us achieve our mission of improving the health of our community.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
C
Carol Burrell
President and CEO
Recent News
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