GrowthAssistant · 1 week ago
Paid Social Specialist (Meta Ads)
United States
Full-time
Remote
Mid Level
3+ years expGrowthAssistant is seeking a Paid Social Specialist (Meta Ads) to join their performance marketing team. The role involves launching and optimizing Meta campaigns, analyzing performance metrics, and collaborating with cross-functional teams to drive measurable growth.
AdvertisingRecruitingStaffing AgencyTraining
No H1B
Responsibilities
Launch and optimize Meta campaigns — build new campaigns from scratch, run weekly A/B tests across creatives, audiences, and landing pages, and identify top performers
Analyze campaign performance — monitor ROAS, CTR, CPM, CPC, CAC, and conversion rates to uncover insights and make smart optimization decisions
Collaborate with cross-functional teams — collect creative assets and copy, share performance feedback with designers, and support strategy adjustments based on data
Manage budgets efficiently — monitor pacing and adjust daily, weekly, and monthly spend to meet targets and maximize performance
Maintain account health — QA new tests, pause underperformers, scale winners, check rules, and ensure campaign stability before weekends and holidays
Report like a pro — build and maintain performance dashboards in Google Sheets (via Funnel.io), using formulas, charts, and pivot tables to visualize trends and insights
Communicate proactively — use Slack, video calls, and Asana to collaborate with your internal team and keep clients informed of key updates and learnings
Qualification
Required
3+ years managing Meta (Facebook/Instagram) ad campaigns end-to-end
Strong grasp of performance metrics like ROAS, CTR, CPM, CAC, and how to optimize based on data trends
Proven experience building campaign reports and visualizations in Google Sheets or Excel
Deep understanding of Meta Ads Manager data and the ability to identify what's working (and what's not)
Excellent English communication skills — both written and spoken
Reliable and proactive communicator via Slack, email, and video calls
Previous experience collaborating with U.S.-based clients
Ability to work EST or PST hours
Experience analyzing creative performance and providing data-backed feedback
Preferred
Experience with Funnel.io or similar analytics/reporting tools
TikTok Ads experience
Background in writing creative briefs or giving actionable design feedback
Experience in regulated industries (e.g., health & wellness) requiring LegitScript or G2 certification compliance
Benefits
100% Work From Home
Attendance, Performance, and Referral Bonuses
Paid Holidays (US) and Paid Time-offs
Health Insurance
Continuous Learning and Development
Bi-weekly salary payout
Work-Life Balance
Company
GrowthAssistant
GrowthAssistant is a staffing agency that recruits and trains professionals to handle marketing tasks and campaigns for businesses.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase