Entravision · 5 days ago
Paid Media Specialist
Denver, CO, US
Full-time
Onsite
Entry, Mid Level
$80K/yr - $90K/yrEntravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers. They are seeking a Paid Media Specialist to support businesses nationwide, responsible for executing, optimizing, and managing paid digital campaigns across multiple platforms.
Marketing & Advertising
Responsibilities
Execute and manage paid media campaigns across platforms including:
Google Search and Display
Meta (Facebook and Instagram)
TikTok
YouTube
OTT/CTV and audio platforms (as applicable)
Set up campaigns including targeting, budgets, bidding, and tracking
Monitor performance and optimize campaigns to improve efficiency and results
Conduct A/B testing across creative, copy, and audiences
Partner with content and design teams to align creative with performance goals
Ensure campaigns are paced correctly and budgets are managed accurately
Implement platform best practices and new features as they are released
Document performance insights and optimization actions
Qualification
Required
Understanding of paid media platforms and campaign structure
Strong analytical and problem-solving skills
Ability to interpret performance data and make optimization decisions
Strong time management and organizational skills
Ability to manage multiple accounts and deadlines
Comfortable working in a collaborative team environment
Preferred
Paid media or digital advertising experience
Agency or in-house digital marketing experience
Experience managing performance-driven campaigns
Familiarity with multiple industries and verticals
Experience working with analytics or ad platform reporting tools
Company
Entravision
Entravision is a media and advertising technology company.
Founded in 1996
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Christopher T. Young
Chief Financial Officer & Treasurer (Interim CEO 1/23-6/23)
Michael Christenson
CEO
Company data provided by crunchbase