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Vuori · 4 days ago

Sr. Style Director

Carlsbad, CA

Full-time

Onsite

Senior Level, Lead/Staff

$200K/yr - $240K/yr

15+ years exp

Vuori is re-defining what athletic apparel looks like and they are seeking a Sr. Style Director to define and elevate the brand’s global styling in their marketing. This role involves connecting design intent and direction, product storytelling, and creative expression to ensure a cohesive aesthetic across all channels and customer touch points worldwide.

ApparelBrand MarketingE-CommerceFashionMarketingRetailSales

Responsibilities

Shape and evolve the brand’s marketing, studio, styling and visual identity to deliver an authentic, differentiated point of view in the marketplace

Translate the 'California Lifestyle' vision to life through outfitting on set

Own brand direction through styling - pick relevant accessories, jewelry, shoes, help with direction of hair and beauty so each shoot feels fresh & relevant

Be a brand tastemaker – ensuring all outfitting looks elevated and forward for the brand

Integrate the go-to-market process to ensure brand integrity and creative intention flow seamlessly from design concepts through to marketing execution

Drive aligned clarity with the Vuori Brand Vision – connecting dots throughout the GTM product & marketing processes. This will happen through attending cross functional milestones and bringing vision to life

Bring your creative vision to life and oversee photo studio and editorial projects

Oversee direction & styling on set using your elevated taste level and strong creative eye

Lead execution for all marketing content, ensuring a unified look and feel that reflects our brand DNA; partner with creative team to identify talent to support

Partner with teams to translate seasonal creative concepts into a strong marketing point of view that includes vision, art direction, styling on set that brings narratives to life across lifestyle, studio, and campaign content

Partner with brand marketing & design to align positioning and briefs, ensuring styling and concept work ladder up to the broader brand strategy

Bring your network of connections- stylists, make-up artists, models talent etc to the brand

Bring fresh points of view to posing and art direction on set

Provide accessories, props, and fun ideas that bring life to the model and set

Collaborate with design team on their seasonal creative concepts to clarify the brand vision to life

Oversee styling on set and in studio to make sure most fresh perspective is being expressed

Serve as the steward of the seasonal concept in post adoption milestones

Qualification

Art directionStyling expertiseCreative visionMarketing experienceCollaboration skillsGreat communicatorIndustry expertOrganizedAdaptable

Required

15+ years of Marketing or creative background with experience being on set, directing shoots, and leading a creative vision from concept through all channels

Someone with an established network of stylists, agencies, and creative resources to elevate the brand's look and feel

Art direction & styling expertise; elevated taste level and strong creative eye

Strong partner to design and able to ensure outfitting is the best foot forward for the brand

Creative synergy with Design, Creative, and Brand Marketing teams

Experienced with storytelling around a fabric-first proposition for brands

Highly collaborative and key to brainstorming and cross-functional partnership

Great communicator - able to inspire teams and external partners

Industry and fashion expert who can convey brand through storytelling

Visionary mindset with the ability to create a unique 'Vuori world.'

Strong creative direction — builds mood boards, styling guides, and leads on-set execution

Organized and adaptable; able to juggle multiple shoots and shifting priorities everyday