Comfrt · 1 day ago
Director of Brand Strategy
United States
Full-time
Remote
Director/Executive
8+ years expComfrt is one of the fastest-growing lifestyle brands in the U.S., rooted in mental wellness and community. They are seeking a visionary Director of Brand Strategy to define and own the brand strategy, build brand narratives, and foster community engagement.
ApparelE-CommerceFashionRetail
Responsibilities
Define and own the end-to-end brand strategy, roadmap, and core positioning across all consumer touchpoints
Translate ambitious business targets into clear, compelling, and disruptive brand narratives
Establish brand guardrails while aggressively championing fast-paced experimentation, iteration, and growth
Lead the creation of storytelling that fosters deep emotional attachment and measurable community loyalty
Articulate the brand’s distinct voice, values, and cultural point of view to cut through the noise
Engineer narratives that resonate authentically with our core community and convert new audiences
Champion a community-first approach, treating community as the primary lever for brand expansion
Serve as the brand’s connective tissue, collaborating closely with Product, Growth, Retention & Loyalty, Social, and CX teams to drive genuine two-way engagement
Identify, activate, and mobilize brand advocates, creators, and key cultural moments for maximum impact
Drive and execute brand collaborations—from identifying authentic partners to overseeing swift, high-visibility launch strategies
Ensure all partnerships are authentic, additive to our core identity, and culturally aligned
Move quickly from opportunity to execution without sacrificing brand integrity
Bring a strong, entrepreneurial creative eye to brand campaigns, social content, and experimental channels
Partner with Creative to move ideas from concept to consumer-ready execution at speed
Ensure social platforms are a high-fidelity expression of the brand, not just a distribution arm
Define and track brand health metrics, community engagement, and cultural impact
Balance long-term brand building with short-term commercial performance
Manage budgets efficiently while maximizing creative and cultural ROI
Qualification
Required
8+ years of hands-on brand strategy or brand marketing experience, ideally within the apparel space
Non-negotiable: Proven track record operating and scaling a brand in a high-growth, high-ambiguity DTC environment
A true builder: You balance high-level strategic thought with the willingness to roll up your sleeves and execute tactical sprints
Expert fluency in community-driven marketing and leveraging social platforms as brand engines
Demonstrated success in developing and launching impactful brand storytelling and scaling collaborations
Entrepreneurial by nature, highly collaborative, and deeply comfortable making critical decisions with imperfect information
Benefits
Generous paid time off
Company-covered health insurance
5% 401k match
Discounts on all Comfrt products
Company
Comfrt
Comfrt designs weighted hoodies, loungewear, blankets, and accessories that support comfort and mental wellbeing.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase