Apply on Employer Site

People Inc. · 1 day ago

Specialist SEM & Paid Search

Stamford, CT

Full-time

Hybrid

Entry, Mid Level

$50K/yr - $62K/yr

1+ years exp

People Inc. is a company that provides targeted advertising solutions through its division Media Now Interactive. The Specialist SEM & Paid Search will manage PPC campaigns to enhance online visibility, drive traffic, and generate leads, while also analyzing performance and optimizing campaigns.

AdvertisingCommunitiesContentDigital MediaE-CommerceEducationInternetInternet of ThingsPublishing

H1B Sponsor Likely

Responsibilities

Manage the day-to-day search marketing and social campaigns across multiple platforms (Google, Yahoo/Bing, Facebook, Twitter, etc.)

Develop recommendations and strategy designed to meet the goals provided in RFPs, including budget forecasting, creative insights, estimated delivery, and other relevant components

Building and launching social campaigns in the PMD platform and search campaigns in Google AdWords/Bing Ads

Quality control trafficking creative and ad tags using 3rd party ad server tools

Manage bids and budgets across campaign flights to ensure cost efficiency and fulfillment

Compile keyword lists and generate/edit ad copy and ad groups; leverage tech platforms to provide specialized reporting and strategy recommendations; stay up-to-date on latest platform changes, new channels, competitive landscape, and best practices, work across digital departments to strategically think about paid search & social within the media mix and help teams define tactical game plans to set social strategies and SEM media plans to address client needs. All other duties assigned

Qualification

Google AdWordsBing AdsGoogle AnalyticsFacebook Ads ManagerPaid search experiencePaid social media experienceVerbal communicationWritten communicationAttention to detailProject managementTime management

Required

Bachelors Degree in Business, Communications, Marketing or related field and/or equivalent, relevant work experience

1-3 years minimum of proven experience in paid search and/or paid social media, with a demonstrated success in working with other departments to develop multi-faceted digital strategies

Experience working with industry tools (Google AdWords, Bing Ads, Google Analytics, Facebook Ads Manager, Facebook Business Manager, SnapAds, Pinterest For Business)

Up-to-date with the latest trends and best practices in paid search and paid social media

Must be a self-driven multi-tasker who's comfortable working in a fast-paced, deadline-driven environment

Must have excellent verbal and written communication skills, demonstrate a high degree of professionalism, and show strong attention to detail

Excellent analytical, organizational, project management and time management skills

Benefits

Medical

Dental

Vision

Prescription drug coverage

Unlimited paid time off (PTO)

Adoption or surrogate assistance

Donation matching

Tuition reimbursement

Basic life insurance

Basic accidental death & dismemberment

Supplemental life insurance

Supplemental accident insurance

Commuter benefits

Short term and long term disability

Health savings and flexible spending accounts

Family care benefits

A generous 401K savings plan with a company match program

10-12 paid holidays annually

Generous paid parental leave (birthing and non-birthing parents)

Voluntary benefits such as pet insurance

Accident

Critical and hospital indemnity health insurance coverage

Life and disability insurance

Company

People Inc.

People Inc. is a digital media company that specializes in research, technology, finance, operations, and consumer services.

Founded in 1996

New York, New York, USA

1001-5000 employees

https://www.people.inc/

H1B Sponsorship

People Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)