Manager, Influencer Marketing - Marketing jobs in United States
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Ashley Stewart, Inc. · 1 week ago

Manager, Influencer Marketing - Marketing

Ashley Stewart, Inc. is seeking an Influencer Marketing Manager to build and execute their influencer strategy aimed at driving brand awareness and customer acquisition. This role involves managing influencer partnerships from strategy to execution while collaborating with various teams to ensure campaign success.

FashionLifestyleWomen's

Responsibilities

Develop and execute a comprehensive influencer marketing strategy aligned with brand and acquisition goals
Build and manage relationships with creators across multiple tiers, including macro, micro, and local store ambassadors
Source, vet, and onboard influencers across platforms including Instagram, TikTok, YouTube, and emerging channels
Own influencer campaign execution including briefing, gifting, content approval, posting schedules, and usage rights
Partner with Creative and Brand teams to ensure influencer content aligns with brand voice, visual standards, and campaign objectives
Collaborate with Ecommerce and Performance Marketing to support launches, promotions, and acquisition initiatives
Develop, manage, and optimize the influencer marketing budget to maximize ROI and campaign performance
Track and report on influencer performance using KPIs such as engagement rate, reach, CAC, conversions, and ROI
Optimize influencer programs through testing, performance insights, and creator iteration
Manage influencer contracts, FTC compliance, and content usage/whitelisting agreements
Identify opportunities to scale top-performing creators into long-term partnerships or ambassador programs

Qualification

Influencer marketingSocial media marketingCampaign managementPerformance trackingCollaboration skillsFTC guidelinesDetail-orientedFast-paced environment

Required

3–5 years of experience in influencer marketing, social media, or digital marketing, preferably in fashion, retail, or DTC
Strong network of influencer and creator relationships across multiple tiers
Hands-on experience managing influencer campaigns from strategy through execution and reporting
Deep understanding of social platforms, creator trends, and influencer performance metrics
Strong collaboration skills with creative, ecommerce, and performance marketing teams
Highly organized, detail-oriented, and comfortable managing multiple campaigns simultaneously
Experience working in a fast-paced, trend-driven environment

Preferred

Experience with affiliate influencer programs and performance tracking tools
Knowledge of FTC guidelines, contracts, and content usage rights
Exposure to omnichannel or local store ambassador programs

Company

Ashley Stewart, Inc.

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Come be a part of a successful, purpose-led business.

Funding

Current Stage
Late Stage
Total Funding
unknown
2024-04-01Acquired
2014-01-01Series Unknown

Leadership Team

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Gary Sheinbaum
Chief Executive Officer
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Gina Fernandez
Home Office & Corporate Events Manager, Personal Assistant to Executive Chairman & CEO
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Company data provided by crunchbase