Be LOVE™ · 14 hours ago
Performance Creative Strategist
New York, United States
Full-time
Onsite
Mid, Senior Level
4+ years expBe LOVE™ is a hydration brand focused on wellness and performance, founded by industry leaders in the beverage market. They are seeking a Performance Creative Strategist who will turn cultural trends into effective creative content across social media platforms, while collaborating with various teams to optimize brand performance.
Hiring Manager
Kurt Seidensticker
Responsibilities
Run the trends to test loop every week and publish the “what wins” page
Scout daily for formats, hooks, and claims across TikTok, Instagram, and YouTube
Write channel-specific creative briefs with hook, angle, proof, and CTA
Partner with the Director of Brand Awareness on series, casting fits, and usage needs
Spin creator content into paid-ready variants and organic-native cuts
Maintain a living playbook of patterns that travel across channels and seasons
QA for claims and retail safety with Brand, Innovation, and Legal teams
Package learnings into simple templates editors and creators can use today
Qualification
Required
4–7+ years in social or performance creative for consumer brands with shipped winners
Proof you've lifted hook rate, hold, CTR, and dropped CPA without killing brand voice
Sharp brief writing and on-platform instincts for what stops thumbs
Operator chops across naming, file hygiene, UTM discipline, and asset requests
Comfortable in fast in-office cycles with editors, creators, media buyers, and legal
Clear communication and crisp decks that show the work, the read, and the next test
Benefits
Comprehensive medical, dental, vision, FSA/HSA, commuter benefits
401(k) with 6% dollar-for-dollar match (immediate vesting)
Life & disability
Monthly wellness and connectivity stipends
Company
Be LOVE™
We represent more than hydration.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase