LifeWave Corporate · 1 week ago
Email Marketing Manager
Draper, UT
Full-time
Onsite
Mid Level
3+ years expLifeWave Corporate is seeking a Global Digital Email Marketing Manager responsible for developing, executing, and optimizing automated email campaigns that enhance customer engagement and retention. The role requires collaboration with cross-functional teams to align email marketing with broader digital initiatives and involves managing the lifecycle of email marketing programs.
Health Wellness & Fitness
Hiring Manager
Cristina T.
Responsibilities
Develop, execute, and manage automated email marketing campaigns that support customer acquisition, engagement, and retention
Design and optimize customer journeys, workflows, and trigger-based campaigns across the full lifecycle
Manage segmentation strategies to deliver personalized, targeted messaging that increases open and conversion rates
Collaborate with content, creative, and product teams to align email messaging with brand voice and business goals
Monitor, analyze, and report on campaign performance, providing actionable insights to improve deliverability, engagement, and ROI. From this data implement improvement strategies
Maintain and optimize the marketing automation platform, ensuring data accuracy, compliance, and integration with CRM and other systems
Conduct A/B testing to refine subject lines, content, calls to action, and send strategies
Ensure compliance with email regulations (CAN-SPAM, GDPR, etc.) and best practices in deliverability and data privacy
Stay current with trends, technologies, and best practices in email marketing and automation
Strong ability to create content (copy and visuals along with email templates)
Strong ability to take direction, work in a fast-paced environment, flexibility with tasks and a superior solution-oriented attitude
Qualification
Required
Bachelor's degree in marketing, Communications, or a related field
3-5 years' hands-on experience in email marketing, with a focus on marketing automation and lifecycle campaigns
Proven experience in digital marketing, specifically in email marketing management
Strong analytical skills with the ability to interpret data and generate actionable insights
Excellent written and verbal communication skills
Ability to work collaboratively in a fast-paced environment
Strong proficiency in marketing automation platforms, CRM systems, and email service providers (e.g., HubSpot, Kaviyo, Itertable, etc.)
Knowledge of HTML/CSS for email editing and troubleshooting
Data-driven mindset with expertise in segmentation, personalization, and A/B testing
Proficiency in analytics and reporting tools (Google Analytics, platform dashboards, etc.)
You can create easy-to-understand reports
Excellent communication and collaboration skills across teams and departments
You know what to do and can go do it with minimal supervision - you have drive and initiative
Strong organizational skills with the ability to manage multiple projects and deadlines
You can handle stress well and maintain a professional and positive demeanor
Creative problem-solver with attention to detail and a focus on continuous improvement
Up-to-date knowledge of email deliverability standards, compliance regulations (CAN-SPAM, GDPR), and industry best practices
Company
LifeWave Corporate
Driven by innovation and proven by science, LifeWave is a breakthrough patented health technology company dedicated to honoring the light of life and harnessing the body’s natural energy to reverse aging and maximize human potential, while holding true to its values of high product standards, leading with service, being socially responsible, and striving to make a difference through unprecedented humanitarian advancement.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Aerin Lofton
Brand Partner
Jayme Knight
Optimal Health Advocate I Independent Brand Partner
Company data provided by crunchbase