Ashley Stewart, Inc. · 1 week ago
Head of Brand Marketing
Secaucus, NJ
Full-time
Onsite
Director/Executive
$150K/yr - $165K/yr
6+ years expAshley Stewart, Inc. is a company focused on brand marketing, and they are seeking a Head of Brand Marketing to shape and execute their brand strategy across all marketing channels. The role involves driving brand awareness and growth while ensuring consistent representation of the brand, with responsibilities including brand strategy development, creative direction, campaign management, and team leadership.
FashionLifestyleWomen's
Responsibilities
Lead the creation and execution of a comprehensive brand strategy to strengthen market position, grow brand awareness, and enhance brand equity across all consumer segments, including direct-to-consumer, marketplaces, and emerging channels
Leverage customer insights, market research, and analytics to inform brand decisions and measure success
Define and manage the brand’s creative vision, ensuring consistency and high-quality execution across advertising campaigns, product packaging, retail environments, social media, digital experiences, and emerging channels
Collaborate with creative, product, and content teams to develop compelling brand stories and visuals that resonate with target audiences
Oversee the development, execution, and optimization of integrated marketing campaigns to achieve business objectives and strengthen brand presence
Plan high-impact launch strategies for seasonal collections, collaborations, and new product lines
Implement data-driven testing, analytics, and A/B experiments to continuously improve campaign performance and ROI
Partner closely with product teams, merchandising, retail operations, e-commerce, and CRM to ensure alignment between brand messaging, product offerings, and customer experience across all touchpoints
Build and maintain relationships with key media outlets, influencers, and brand ambassadors to amplify brand awareness and authority
Present insights and recommendations to executive leadership to influence strategic decisions
Lead, mentor, and develop a high-performing marketing and creative team, fostering collaboration, innovation, and excellence
Establish processes and best practices to ensure operational efficiency and consistent delivery of marketing initiatives
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field; MBA preferred
6+ years of leadership experience in brand marketing, creative direction, or integrated marketing, preferably in retail, fashion, or direct-to-consumer businesses
Proven experience managing multi-channel marketing campaigns, digital and performance marketing, and brand storytelling
Strong analytical skills with the ability to translate data, KPIs, and market insights into actionable strategies
Exceptional communication, interpersonal, and leadership skills, with experience managing and mentoring teams
Ability to thrive in an entrepreneurial, fast-paced, and dynamic environment while managing multiple priorities
Proactive, resourceful, and innovative with a strong commitment to industry best practices
Thorough understanding of e-commerce, social media, influencer marketing, and the fashion industry
Preferred
MBA preferred
Company
Ashley Stewart, Inc.
Come be a part of a successful, purpose-led business.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-04-01Acquired
2014-01-01Series Unknown
Leadership Team
Gary Sheinbaum
Chief Executive Officer
Gina Fernandez
Home Office & Corporate Events Manager, Personal Assistant to Executive Chairman & CEO
Recent News
Digital Commerce 360
2026-01-06
2025-12-19
2024-04-07
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