Apply on Employer Site

Primerica · 10 hours ago

Digital Communications Specialist

Full-time

Hybrid

Senior Level

5+ years exp

Primerica is recognized as a top workplace and is seeking a Digital Communications Specialist to support multi-channel communication efforts targeted at their sales force members. The role involves executing various communications, managing requests, and analyzing performance to enhance engagement.

ConsultingFinancial ServicesInsuranceLife Insurance

Growth Opportunities

Responsibilities

Execution: Perform day-to-day communication execution activities including, but not limited to:

Intake and management of multiple communications requests from across the company with varying deadlines

Write HTML/CSS code; set-up, scheduling, testing and troubleshooting inbox rendering of messages; follow detailed procedures for setup and review of all communications

Create HTML templates; maintain system logos and graphics to support communication efforts

Manage approval workflow through internal and requestor review phases

Work with a variety of internal partners such as graphics designers, writers, instructional designers, business analysts, quality assurance analysts, programmers, and executives as needed

Testing: Ongoing testing for continuous improvement, drawing on best practices from marketing research and knowledge

Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of message execution or marketing platform usage

Integrate text and graphics into system templates which often requires adjustment to HTML coding and consistent testing of results and rendering

Monitoring/Analysis: Monitoring/analyzing communications performance and engagement activity

Reporting: Presentation of engagement statistics as requested by various departments to help them understand the results of their communication efforts

Research: Understand the dynamics of marketing campaigns, the digital behavior of audience segments, marketing best practices/standards/trends through competitive landscape analysis to recommend new communication and marketing tactics

Qualification

HTML/CSSEmail marketing toolsAdobe Creative SuitePush notificationsAttention to detailCommunicatorSelf-initiativeTeam collaboration

Required

Bachelor's degree in communications, marketing or related field

Minimum 5 years experience in communications or marketing efforts using standard email automation & marketing tools

Intermediate to advanced understanding and experience with HTML / CSS with ability to troubleshoot rendering and display issues as well as develop standard HTML/CSS templates; Experience with responsive coding and optimization for both web and mobile devices

Knowledge of email rules and regulations, including CAN-SPAM, CASL, blacklisting

Extraordinary attention to detail

Ability to consistently follow complex processes and procedures

Ability to manage and work on multiple projects with competing priorities

Strong communicator, excellent written, presentation, and interpersonal skills

Ability to work in a team-oriented, collaborative environment; a helpful attitude and a strong desire to learn

Must be able to self-initiate activities and coordinate tasks with minimal supervision

Highly proficient with Adobe Creative Suite (Dreamweaver, Illustrator, Photoshop, and Acrobat)

Proficient with Microsoft Office Suite (Word, Excel, PowerPoint)