Carmeuse · 1 week ago
Agriculture & Building Products, Strategic Marketing Manager
Pittsburgh, PA
Full-time
Hybrid
Senior Level, Lead/Staff
$129K/yr - $144K/yr
10+ years expCarmeuse is a leading global producer of lime and high calcium limestone products. The Strategic Marketing Manager will develop and implement marketing strategies for milled limestone products to drive revenue growth and market positioning, while collaborating with various teams to align efforts with corporate goals.
Mining & Metals
Responsibilities
Develop extensive understanding of key markets for milled limestone products, including Animal Feed, Roofing, Glass and Flue Gas Treatment, utilizing this knowledge to create long-term organic & inorganic strategies steering growth
Collaborate with Commercial management to develop & execute detailed marketing plans aligned with business objectives, which maximize existing customer relationships & support entry into new markets & geographies
Support business growth & product development initiatives through market research to understand market needs, technology trends, market size and potential as well as business case creation to understand the market opportunity
Identify and evaluate new market opportunities, customer segments, and competitive threats
Collaborate with Sales in the field building strong customer relationships, gathering voice of customer feedback, and translating those insights into actionable strategies that drive innovation, differentiation, and sustainable growth
Conduct market research, customer analysis, and competitive benchmarking to inform & drive strategic decisions for the business
Monitor industry trends, understand & educate the business on competitor positioning, and evaluate technological advancements impacting the Systems business
Translate insights into actionable recommendations for product development and commercial strategy
Define and implement go-to-market plans for new and existing solutions, including value propositions, pricing/margin strategies, and channel/distribution approaches
Collaborate with sales team members to develop & execute detailed marketing plans, aligned with corporate objectives, to drive awareness, generate & develop new business, and maximize existing customer relationships
Develop sales enablement tools, presentations, and training materials to support commercial teams
Strengthen brand positioning in target markets through strategic messaging and thought leadership
Partner with Marketing Communications team members to develop content strategies, campaigns, and digital assets that support brand awareness and lead generation
Produce compelling value story materials including case studies, customer testimonials, videos and Presentations that best position our products & solutions to the market
Qualification
Required
Strong interpersonal skills, with ability to build key relationships across, internal stakeholders & external partners & prospects
Storytelling & presentation skills to build complex strategies and effectively communicate throughout multiple levels of the organization
10+ years of relevant experience in Strategic Marketing, Business Development or Corporate Strategy
Experience in raw materials, with knowledge in of limestone application in asphalt shingle (roofing), animal feed, glass and/or flue gas treatment markets
Bachelor's degree required
Ability to travel 25-50% within US & Canada
Preferred
MBA a plus
Benefits
Paid holidays and vacation time
Group medical/pharmacy insurance options with company funded health care spending accounts
Dental insurance & Vision insurance
A 401k account with company matching contribution
Company-paid life insurance and short-term and long-term disability insurance
Options to purchase additional life insurance (employee, spouse, and child) and additional employee long-term disability insurance.
Employee Assistance Program (EAP)
Tuition benefits including professional certifications
Company
Carmeuse
Founded in 1860, Carmeuse is a Belgian-headquartered international leading manufacturer of lime, limestone and mineral-based products used in a variety of industrial, construction, soil improvement applications, and benefitting the environment by providing cleaner air and safer water.
5001-10000 employees
H1B Sponsorship
Carmeuse has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (2)
2023 (1)
2021 (6)
2020 (1)
Funding
Current Stage
Late StageLeadership Team
Amy Reinders
HR Business Partner & Labor Relations Professional
Recent News
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2025-09-13
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