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Blend · 11 hours ago

Senior Manager, Marketing Campaign

San Francisco, CA

Full-time

Hybrid

Senior Level

$70/hr - $75/hr

6+ years exp

Blend is a premier AI services provider focused on leveraging data science and technology to create meaningful impact for clients. The Senior Marketing Manager will drive the execution of a large-scale, integrated annual marketing campaign for a financial services product, managing timelines, coordinating teams, and ensuring operational excellence across channels.

Business IntelligenceData GovernanceData IntegrationData ManagementData VisualizationDatabaseInformation TechnologyIntelligent SystemsIT InfrastructureProfessional Services

Growth Opportunities

No H1B

Responsibilities

Translate high-level campaign strategy (provided by client leadership) into executable workstreams, timelines, and deliverables

Manage day-to-day execution of large-scale, multi-funnel marketing campaigns (Brand, Growth, and Content Marketing) across creative, content, media, analytics, and partner marketing

Own project plans, timelines, production schedules, content calendars, and approval processes to ensure high-quality, on-time delivery

Coordinate with internal teams and external agencies to drive asset production and activation readiness

Serve as the operational hub across internal teams, ensuring clear communication, alignment, and timely feedback loops

Facilitate seamless handoffs between creative, media, product, analytics, and partner teams

Maintain documentation, briefs, trackers, and meeting cadences to ensure accountability and alignment

Provide consistent status updates to stakeholders on timelines, risks, progress, and decision points

Support executive-level reporting by preparing summaries, dashboards, and milestone recaps

Proactively identify and escalate risks or barriers and work cross-functionally to resolve issues impacting delivery

Partner with analytics teams to pull KPIs, synthesize insights, and summarize campaign performance

Identify optimization opportunities and coordinate adjustments across teams as needed

Support the development of performance reporting for senior leadership

Coordinate with agencies, vendors, and partner teams to ensure timely development and delivery of campaign assets

Ensure all deliverables align with campaign objectives, brand guidelines, and partner requirements

Provide feedback, quality control, and direction to maintain consistency across channels

Qualification

Integrated marketing experienceCampaign program managementProject management skillsFinTech product marketingMulti-channel marketingStakeholder managementAnalytical capabilityCommunicationOrganizational skills

Required

6–9+ years of experience in integrated marketing or campaign program management across the full marketing funnel

Experience marketing the payroll card or similar prepaid debit, payroll-linked, or earned wage access fintech products, ideally in partnership with enterprise clients

Experience marketing to a range of audiences, including B2B, B2B2C, and B2C

Proven track record delivering large-scale, multi-channel marketing programs in complex, matrixed environments

Strong project management skills, with demonstrated ability to manage timelines, approvals, and cross-functional workflows

Excellent communication and organizational skills, with comfort preparing leadership-ready updates and summaries

Experience in enterprise environments; FinTech, HR tech, B2B SaaS, or financial services experience is a plus

Analytical capability to interpret KPIs and partner effectively with analytics teams

Benefits

Health

Vision

Dental

401K plan

Life Insurance

Employee Assistance Programs

Medical

Dental

Vision

401K

PTO

Commuter benefits

Spending accounts

Life insurance

Disability coverage

EAPs

Company

Blend

Glassdoor4.3

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people.

Founded in 2016

Columbia, Maryland, USA

501-1000 employees