Affinity.co · 1 week ago
Social Media Manager
San Francisco, CA
Full-time
Hybrid
Mid Level
$118K/yr - $137K/yr
3+ years expAffinity.co is a company focused on empowering dealmakers through their Relationship Intelligence platform. They are seeking a strategic and creative Social Media Manager to develop and execute social media strategies, create compelling content, and build authentic community engagement across various platforms.
AnalyticsArtificial Intelligence (AI)Business DevelopmentBusiness IntelligenceContact ManagementCRMEnterprise SoftwareLead Generation
Responsibilities
Develop and execute comprehensive social media strategies across LinkedIn, Twitter/X, Reddit, and YouTube
Build authentic community engagement and thought leadership presence within private capital circles
Create platform-specific content strategies that drive awareness, engagement, and qualified traffic
Pioneer innovative approaches to reach VCs, PE professionals, and deal teams where they naturally engage online
Help strategize Affinity's presence across relevant Reddit communities (r/PrivateEquity, r/venturecapital, r/investing, etc.)
Write compelling social copy that drives engagement and captures Affinity's brand voice for social platforms
Capture social-first content at events, interviews, and customer interactions
Perform light editing on video and photo content for social platforms
Create engaging social-first content including graphics, short videos, and thought leadership posts
Transform complex relationship intelligence concepts into compelling, accessible social media content
Develop content series that establish Affinity executives as industry thought leaders
Occasionally ghost write social posts for executives and employees as needed
Use AI tools thoughtfully to enhance content creation while maintaining authentic voice and quality
Work with creative resources for more polished content while managing day-to-day content needs
Develop and evolve Affinity's social media voice, adapting our core brand voice for platform-specific contexts
Collaborate with Product Marketing, Customer Marketing, and Content Marketing to create social-first content that drives engagement
Develop content calendars that align with industry events, market trends, and business priorities
Create visual content and infographics that communicate value propositions clearly
Identify opportunities for user-generated content and customer storytelling
Monitor and respond to comments, messages, and mentions across all social platforms
Build relationships with key influencers, industry leaders, and potential customers through authentic engagement
Handle sensitive conversations with professionalism
Foster genuine community discussions that position Affinity as an industry expert
Develop and activate employee advocacy programs to amplify Affinity's social presence
Create toolkits and resources that make it easy for employees to share company content
Track and report on key social media metrics including engagement, reach, traffic, and lead generation
Use analytics to optimize content strategy and identify high-performing content formats
Conduct A/B testing on content formats, posting times, and engagement strategies
Provide regular reporting on social media ROI and contribution to marketing objectives
Think community-first – build authentic relationships rather than pushing promotional content
Move with speed and creativity – capitalize on newsworthy/trending moments and industry conversations
Collaborate closely with Product Marketing, Customer Marketing, Content Marketing, and Sales teams for content alignment
Stay culturally aware – understand the nuances of how different platforms and communities operate
Focus on quality metrics – prioritize meaningful engagement and follower growth
Qualification
Required
3-5 years of B2B social media experience with proven track record building engaged communities and driving business results
Reddit expertise with demonstrated ability to build authentic community presence and engagement
Experience developing and activating employee advocacy programs
Community management experience with track record of growing engaged, active communities
Social media platform expertise across LinkedIn (primarily), Twitter/X, Reddit, and YouTube
Comfortable capturing high-quality video and photo content in various settings
Light editing skills using video and photo editing software
Content creation tools including graphic design software (Canva, Adobe Creative Suite basics) and social media management platforms (Buffer, Sprout)
Understanding of social media advertising and ability to create content that performs well in paid campaigns
Exceptional storytelling skills with ability to make complex or boring concepts engaging and accessible
Strong brand voice development skills, with ability to adapt core messaging for different social platforms
Visual design sense for creating compelling graphics and social content
Trend awareness with finger on the pulse of social media trends and ability to adapt them for B2B audiences when appropriate
Strong copywriting skills across different platforms and content formats
Platform-specific cultural fluency – especially Reddit's community guidelines, etiquette, and communication styles
B2B marketing sensibilities with ability to balance thought leadership with business objectives
Highly creative and innovative with ability to bring fresh ideas specific to reaching VCs and PE professionals
Extremely responsive and able to capitalize on opportunities quickly
Data-driven mindset with commitment to measuring performance and optimizing based on results
Strong communication skills with ability to represent Affinity's brand voice authentically across platforms
Preferred
B2B SaaS or fintech social media experience preferred
Understanding of private capital markets preferred but not required – willingness to learn VC/PE terminology and culture
Benefits
Health Benefits: We cover both you and your dependents' healthcare, dental, and optical insurance premiums and offer flexible personal & sick days to support your well-being.
Retirement Planning: We offer a pension plan through SmartPension to help you plan for your future.
Learning & Development: We provide an annual education budget and a comprehensive L&D program.
Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.
Company
Affinity.co
Affinity is a relationship intelligence platform that empowers dealmakers in relationship-driven industries to find and win better deals, faster.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$120MKey Investors
Menlo Ventures8VCPear VC
2021-09-09Series C· $80M
2019-02-13Series B· $26.5M
2018-03-01Series Unknown
Leadership Team
Ken Fine
Chief Executive Officer
Ray Zhou
Co-Founder, Board Director
Recent News
2025-11-26
Startup Daily
2025-11-03
Company data provided by crunchbase