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Puig · 3 days ago

Regional Sales Manager, East (Niche Group)

Miami, FL

Full-time

Hybrid

Senior Level, Lead/Staff

8+ years exp

Puig is a family-owned company that creates unique and highly desirable beauty and fashion brands. The Regional Sales Manager will lead the sales strategy for a multi-brand portfolio across Wholesale and Owned Retail channels, managing a distributed team to drive sales and enhance the consumer experience.

Consumer GoodsFashion

Hiring Manager

Tadji Farrish

Responsibilities

Develop and execute strategic business plans to meet or exceed financial targets across wholesale accounts and owned retail doors

Analyze weekly and monthly sales reports to identify trends, opportunities, and call cycle productivity

Track sell-out performance against objectives to proactively mitigate market share risk

Review retail forecasts by door and communicate progress to Sales and Training teams, driving action plans to address gaps

Manage freelance and Travel & Entertainment (T&E) budgets with accurate monthly expense review

Plan, execute, and recap high-impact events in line with marketing guidelines, including pre-event timelines and post-event debriefs

Submit monthly recaps with competitive insights, event imagery, and emerging market trends to inform future strategy

Build and strengthen relationships with Department Managers, Beauty Specialists, and Visual Managers to secure optimal brand placement and support

Lead quarterly retailer meetings to align event calendars and promotional strategies

Drive targeted growth through active field selling, side-by-side coaching, and retailer engagement

Ensure consistent execution across counters, towers, and displays; partner with field teams to maintain brand standards and escalate gaps as needed

Deliver short, impactful weekly training sessions during store visits focused on selling skills, product knowledge, and brand advocacy

Act as a brand ambassador, motivating teams with high energy and passion to inspire both selling and buying

Oversee daily operations of standalone boutiques in partnership with Retail Operations, Demand Planning/Supply Chain, and Visual Merchandising

Conduct daily and weekly inventory checks, resolving stock issues promptly with cross-functional teams

Drive a customer-centric omnichannel experience, ensuring in-store execution reflects the brand’s digital promise

Partner with store teams to build and retain active client bases through consistent outreach and follow-up

Recruit, lead, and develop a geographically dispersed team of People Leaders, Store Managers, Account Executives, and Freelancers

Establish clear communication loops to keep remote teams connected, motivated, and aligned with corporate priorities

Monitor freelance productivity, manage bookings, and ensure payroll deadlines are met

Qualification

Sales ManagementData AnalysisTeam LeadershipRetail ExperienceMicrosoft OfficeCoaching SkillsCommunication Skills

Required

8+ years of leading sales teams in the beauty/fragrance industry, ideally with exposure to both wholesale and retail environments or in a similar environment

Demonstrated success in managing distributed teams, including the ability to motivate and coach staff remotely and during site visits

Strong ability to analyze sales data to drive decision-making and result-oriented action plans

Excellent written and verbal communication skills with the ability to present at the executive level

Ability to meet deliverables within deadlines, work on multiple projects simultaneously, and operate autonomously in a changing environment

Good working knowledge of Microsoft Office tools (Excel, Teams, etc.)

Must reside within close proximity to Miami, Florida

This position requires approximately 50% travel