General Motors · 5 days ago
Human Factors Immersive Engineer
Warren, MI
Full-time
Onsite
Senior Level
5+ years expGeneral Motors is a company focused on creating a world with Zero Crashes, Zero Emissions, and Zero Congestion. They are seeking a Human Factors Immersive Engineer to design, develop, and optimize virtual reality and mixed reality experiences, ensuring usability and engagement for end users while supporting immersive reviews across Human Factors and Global Design.
AutomotiveElectric VehicleInformation ServicesManufacturingTransportation
Responsibilities
Build high-fidelity VR/MR environments with accurate CAD/math integration and realistic occupant positioning
Create dynamic scenes and interaction scripts to represent priority use cases; optimize scene performance and fidelity
Develop and maintain workflows in VRED and Unreal Engine (asset ingestion, materials, lighting, scene variants, review modes)
Integrate and configure HMDs and tracking systems; ensure usability, comfort, safety, and data capture quality
Maintain version control and traceability of immersive assets/scenes aligned to program requirements
Acquire and utilize a working knowledge of immersive hardware including (HMD goggles, Hand tracking gloves, USP, and other relevant bucks)
Base level understanding with prototyping tools like Figma and Protopie
Utilize Human Modeling Tools (e.g., NX Human, Process Simulate, RAMSIS) to conduct HF assessments
Evaluate reach, visibility, and accessibility in VR; recommend iterative design improvements for screen placement and user interface
Prototype and evaluate screen interactions; design and execute eye-tracking studies with clear reporting of insights
Plan and lead immersive reviews for audiences ranging from engineering teams to executive leadership, tailoring content for strategic decision-making
Facilitate immersive reviews (plan, schedule, moderate), capturing findings that inform HF scorecards and design decisions
Partner with Global Design Studio to meet rising VR demand; monitor throughput and reduce bottlenecks in review delivery
Collaborate with Human Factors Program Engineers, Studio Engineers, Release Engineers, Sculpting, Global Studio, Technology Operations and IT to align needs with potential solutions
Validate solutions by hosting demo/testing activities
Engage with external hardware and software vendors
Ensure production readiness plan will meet stakeholder’s needs
Clearly communicate successes, lessons learned, and actionable insights
Stay current on emerging technologies, industry trends, and best practices in immersive and human factors domains
Develop expertise for competitive automotive executions in area of assignment
Ability to manage multiple projects simultaneously with strong prioritization skills
Qualification
Required
Bachelor's degree in Human Factors, Engineering, Computer Science, User Experience or related
5+ years of professional experience in VR/MR development
Proficiency with TeamCenter / TcVIS / NX
Proficiency with Human Modeling Software (NX Human, Process Simulate, and/or RAMSIS)
High level of analytical problem-solving skills and working through ambiguity
Ability to handle complex assignments with a high level of autonomy and accountability
Demonstrated ability to 'lead up' and influence cross-functionally
Proven ability to show strong written and verbal communication skills by presenting ideas and concepts for buy-in to large groups and leadership teams
Demonstrated experience in planning and running immersive reviews with all levels of leadership—from engineering groups to executive/top-level management
Preferred
7+ years of professional experience in VR/MR development
Master's degree or relevant advanced coursework
Experience applying HMI, Human Factors, Cognitive Design, or Ergonomics
Knowledge of the Global Vehicle Development Process (GVDP)
Experience working in a lab environment; familiarity with test instrumentation and part mock-up
Rapid prototyping, including paper prototypes, software simulations, and/or hardware simulations
Experience in one or more immersive software tools: VRED, DeltaGen, Unreal Engine, Omniverse, IC.IDO, StarCCM+VR, Vis Mockup, Metapost
Hands-on experience with HMDs (setup, calibration, comfort optimization, tracking integration)
Demonstrated ability to create virtual environments and immersive workflows end-to-end
Proficiency in VRED and Unreal Engine (UE) for scene building, visualization, and review facilitation
Programming ability (e.g., Python, C++, UE Blueprints) for tool automation, data processing, and workflow integration
Passionate and knowledgeable about emerging technologies and opportunities to apply them to HF and design reviews
Company
General Motors
General Motors is an automotive company that designs, produces, markets, and distributes vehicles and vehicle parts.
10001+ employees
H1B Sponsorship
General Motors has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (787)
2024 (740)
2023 (450)
2022 (795)
2021 (748)
2020 (452)
Funding
Current Stage
Public CompanyTotal Funding
$8.51BKey Investors
US Department of Energy
2025-05-05Post Ipo Debt· $2B
2024-10-31Grant· $8M
2024-07-11Grant· $500M
Leadership Team
Mary Barra
Chair and Chief Executive Officer
Tony Cervone
Senior Vice President, Global Communications
Recent News
The Motley Fool
2026-01-18
2026-01-17
2026-01-16
Company data provided by crunchbase