Tempo Software · 1 week ago
Director, Account Based Marketing
United States
Full-time
Remote
Director/Executive
8+ years expTempo Software is a leading provider of time management and resource planning solutions, serving over 30,000 customers worldwide. As the Director of Account-Based Marketing, you will develop and execute targeted ABM strategies for Enterprise and Strategic accounts, focusing on pipeline generation and relationship expansion through personalized marketing campaigns.
Developer ToolsEnterprise SoftwareMobileProject ManagementSaaSSoftwareSoftware Engineering
Responsibilities
Develop and execute a comprehensive ABM strategy focused on Enterprise and Strategic accounts, prioritizing 1:1 and 1:Few program tiers
Partner with Sales leadership to define target account lists, ideal customer profiles (ICPs), and account tiering criteria
Build account selection frameworks that incorporate firmographic data, technographic signals, intent data, and propensity-to-buy indicators
Develop detailed account plans for 1:1 accounts, including stakeholder mapping, personalized value propositions, and multi-touch engagement strategies
Create cluster strategies for 1:Few programs targeting accounts with shared characteristics, industries, or use cases
Set ABM goals, KPIs, and reporting frameworks aligned with pipeline and revenue targets
Leverage 6sense to monitor account-level intent signals, buying stage progression, and engagement trends across target accounts
Use Warmly to identify and engage website visitors from target accounts in real-time, enabling timely sales outreach
Utilize Clay for account and contact enrichment, building comprehensive profiles of target accounts and buying committees
Translate intent signals into actionable plays, triggering personalized outreach, ads, and sales engagement at optimal moments
Build dashboards and alerts that surface high-intent accounts to Sales in real-time
Continuously refine intent models and scoring based on conversion data and feedback loops
Design and execute hyper-personalized, multi-channel campaigns for 1:1 target accounts, including custom landing pages, personalized content, and tailored messaging
Develop 1:Few campaign playbooks targeting account clusters by industry, use case, or shared pain points
Create account-specific content including executive briefings, custom ROI analyses, solution assessments, and personalized videos
Orchestrate multi-touch journeys across email, direct mail, digital ads, social, phone, and in-person touchpoints
Coordinate messaging and timing with Sales to ensure seamless, coordinated account engagement
Test and optimize campaign elements including messaging, creative, channels, and cadences
Plan and execute targeted ABM advertising campaigns via 6sense, LinkedIn, and programmatic display to reach buying committees at target accounts
Develop account-specific and segment-specific ad creative and messaging
Build retargeting programs to nurture engaged accounts through the buyer's journey
Manage ABM advertising budget, optimize spend allocation, and maximize ROI
Track ad performance at the account level, measuring reach, engagement, and influence on pipeline
Coordinate advertising air cover with sales outreach and field marketing activities
Plan and execute field marketing programs for target accounts including executive dinners, roundtables, workshops, and VIP experiences
Design and lead customer roadshows that bring Tempo executives, product leaders, and customer advocates directly to strategic accounts and prospects
Coordinate regional events targeting clusters of 1:Few accounts in key geographies
Partner with Sales to identify high-value event attendees and drive meaningful engagement before, during, and after events
Create memorable, high-touch experiences that differentiate Tempo and accelerate relationships with executive buyers
Measure event impact on account engagement, pipeline progression, and deal velocity
Develop and execute pipeline acceleration programs targeting active opportunities in Enterprise and Strategic accounts
Design deal-specific marketing plays to influence key stakeholders, overcome objections, and advance stalled opportunities
Engage buying committee members who are not yet active in the sales process through targeted outreach and content
Create competitive displacement campaigns targeting accounts using competitor solutions
Partner with Sales on late-stage deal support including executive engagement, custom business cases, and reference connections
Track and report on marketing's influence on deal velocity, win rates, and average deal size
Collaborate closely with the Director of Partner Marketing to integrate ABM programs with partner co-selling motions
Develop joint ABM campaigns with Channel Partners targeting shared strategic accounts
Coordinate account coverage and lead routing between Tempo direct and partner-led opportunities
Leverage partner relationships and expertise to enhance account intelligence and access
Include partners in field marketing events and customer roadshows where appropriate
Align ABM account plans with partner account planning processes
Serve as the primary marketing partner to Enterprise and Strategic Sales teams, building trust and tight collaboration
Participate in pipeline reviews, QBRs, and account planning sessions to align marketing efforts with sales priorities
Enable Sales with account insights, intent data, engagement history, and recommended plays
Build feedback loops to continuously improve ABM programs based on sales input and deal outcomes
Report on ABM performance including account engagement, pipeline contribution, and revenue influence
Bring your thinking, strategies, and ideas to advance our company's values, unique culture, and vision for the future
Qualification
Required
8+ years of experience in B2B marketing with at least 4+ years focused on account-based marketing targeting Enterprise or Strategic accounts
Proven track record of building and executing 1:1 and 1:Few ABM programs that drive measurable pipeline and revenue
Hands-on experience with ABM platforms, specifically 6sense; experience with Clay and Warmly is a strong plus
Deep expertise in leveraging intent data and buying signals to inform account prioritization and campaign timing
Experience planning and executing ABM advertising programs via 6sense, LinkedIn, and/or programmatic platforms
Strong field marketing experience including executive events, dinners, and customer roadshows
Demonstrated ability to partner closely with Enterprise Sales and influence without authority
Experience with pipeline acceleration programs and late-stage deal marketing support
Strong analytical skills with ability to translate data into actionable insights and program optimizations
Excellent project management skills with ability to orchestrate complex, multi-channel campaigns
Creative thinker who can develop differentiated, memorable account experiences
Experience in B2B SaaS, enterprise software, or technology; familiarity with the Atlassian ecosystem is a plus
Exceptional written and verbal communication skills
Willingness to travel to field events, customer roadshows, and account meetings (estimated 25-35%)
Benefits
Unlimited vacation in most of our locations!!
Great benefits including health, dental, vision and savings plan.
Perks such as training reimbursement, WFH reimbursement, and more.
Diverse and dynamic teams with challenging and exciting work.
An opportunity to have a real impact on our business.
A great range of social activities (both in person and virtual).
Optional in person meet-ups and the ability to travel to our international offices
Employee referral program
And so much more!
Company
Tempo Software
We help organizations innovate, orchestrate, and deliver – turning bold ideas into successful outcomes.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Diversis Capital
2022-10-06Private Equity
2018-11-19Acquired
2018-08-15Private Equity
Leadership Team
Vic Chynoweth
Chief Executive Officer
Shams Chauthani
Chief Technology Officer
Recent News
2025-04-15
Company data provided by crunchbase