UTMB Faculty Group Practice · 21 hours ago
Senior Specialist, Marketing, Media, & Communication (Local Resident/Partial Remote) - Strategic Communication & Branding
United States
Full-time
Remote
Senior Level
7+ years expUTMB Health is seeking a Senior Specialist in Marketing, Media, & Communication to support the university's strategic priorities. This role involves developing and executing marketing plans, managing communications, and enhancing awareness of UTMB's mission and services.
Hospital & Health Care
Responsibilities
Develops comprehensive communication plans related to a variety of institutional priorities, initiatives, events, and issues affecting the university
Partners with service line and clinical leaders to develop comprehensive marketing plans to support business development goals and growth initiatives within the service area
Increases awareness of UTMB and its mission through strategic media pitches, news releases, newsletter articles, one-pagers, and other communications
With the Director of Media Relations, serve as the official liaison to external news media for all UTMB activities; efforts include but are not limited to arranging interviews, responding to requests for information, and escorting media on UTMB property
Designs, develops, and produces collateral material to support marketing initiatives
Produces and distributes internal and external communications regarding emergencies and crises with potential to affect business operations and/or institutional reputation
Develops talking points/scripts, messages, presentations, background sheets, and other communications support materials for the President and other UTMB leaders, as appropriate
Reviews materials produced for executive leadership by others to ensure accuracy, proper tone/voice, and consistency with institutional style and message platforms
Ensures alignment with other marketing and communication department strategies and tactics
Translates complex scientific and medical information into engaging stories to support marketing efforts
Develops and maintains strong source networks throughout the institution in order to proactively pursue relevant stories in a timely manner
Writes for major institutional publications, as appropriate
Performs photography and videography tasks, as appropriate
Adheres to internal controls and reporting structure
Qualification
Required
Bachelor's degree with a minimum of seven years' experience in public/media relations, marketing, journalism, or related field
Portfolio competencies are required
Excellent written, oral, and interpersonal communication skills
Strong interviewing and fact-finding skills
Strong attention to detail and commitment to accuracy
High level of sensitivity to confidential information
Independent planning and problem-solving skills
Proven ability to maintain productivity and professionalism when working under multiple deadlines in a fast-paced, high-change environment
Comfort with electronic media, including web content-management system and social media applications
Ability to work effectively and directly with people at all levels of the institution
Strategic thinker with the ability to develop and implement supporting tactics
Consumer-level photography and video skills
Familiarity with Adobe Creative Suite and Microsoft Office applications
Familiarity with design principles
Preferred
Strong command of Associated Press (AP) style
Background in health care public relations or media relations in a university or academic health system setting
Strong experience in project management skills with the ability to handle multiple priorities under tight deadlines
Company
UTMB Faculty Group Practice
The University of Texas Medical Branch (UTMB) Faculty Group Practice (FGP) is comprised of over 950 faculty physicians and advanced practice providers who drive UTMB’s mission of improving health by delivering innovative education and training, pursuing cutting-edge research, and providing the highest quality patient care.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase