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Acadia Pharmaceuticals Inc. · 10 hours ago

Senior Manager, Consumer Marketing

Princeton, New Jersey, United States

Full-time

Hybrid

Senior Level, Lead/Staff

$136K/yr - $170K/yr

8+ years exp

Acadia Pharmaceuticals is committed to turning scientific promise into meaningful innovation for underserved neurological and rare disease communities. They are seeking a Senior Manager, Consumer Marketing to shape and execute the consumer marketing strategy for Nuplazid, focusing on impactful omnichannel campaigns and enhancing consumer experience through digital engagement.

BiotechnologyHealth CarePharmaceutical

Responsibilities

Contributes to the development of consumer marketing strategy aligned to brand strategy

Directs the user experience (UX) for branded and unbranded websites

Evaluates and implements innovative technologies and tactics aligned with consumer marketing objectives

Executes the tactical plans and activities of marketing strategy

Evaluates and executes brand media plans

Leads the implementation of an integrated cross-functional, omni-channel plan across digital channels

Leads the development of social media strategy across consumer, patient/caregiver, and Advocacy audiences

Leads updates to brand.com

Leads updates to DSE.com

Monitors website analytics and develops recommendations for subsequent DSE.com and brand.com releases

Partners with Commercial Insights, Analytics and Operations to incorporate customer insights

Leads specific market research studies to drive customer insights

Partners with and supports cross-functional departments/colleagues like HCP Marketing, Patient Support Services, Commercial Operations, Advocacy, Sales

Engages with AORs and supplier partners to drive tactical plan performance effectively and efficiently

Develops and delivers presentations as needed to commercial leadership and other internal groups

Participates in and adheres to MLR submission and review processes

Coordinates, manages and monitors marketing budgets

Adheres to all corporate policies and industry guidelines in a compliant manner

Other responsibilities as assigned

Qualification

Biopharma brand managementMulti-channel marketing campaignsDigital marketing experiencePerformance data analysisMarket researchSocial media strategyCustomer insightsCreative thinkingTeam collaborationEffective communication

Required

Bachelor's degree in Marketing or related field

A minimum of 8 years of progressively-responsible experience in the pharmaceutical or biotech industry within the Marketing arena, with significant experience in digital and omnichannel marketing to create a seamless customer experience

Must possess: Biopharma brand management and multi-channel tactical experience

Demonstrated experience building multi-channel marketing campaigns

Demonstrated experience in analyzing and deriving business insights from performance data for all relevant omnichannel channels, including website, CRM, SEM, display and social media promotions

Demonstrated successes in one or more areas of marketing development, execution and measurement (e.g., market research, campaign development, program development, tactical implementation, ROI analysis)

Demonstrated experience directing agency partners

Demonstrated ability to work in a dynamic, fast-paced team-oriented environment

Demonstrated ability to interface/collaborate with other departments to achieve business goals

Demonstrated ability to effectively communicate issues and results within and across functional areas, and deliver presentations of technical information concerning specific projects or timelines

Able to make and prioritize process and resource decisions based on overall team needs

Skilled at building effective relationships

Ability to travel up to 30% of time