SAP · 7 hours ago
VP Global Partner Marketing, Technology Partners
New York, NY
Full-time
Hybrid
Director/Executive
$254K/yr - $572K/yr
15+ years expSAP is a leading company in business application software and related services. As the Global Partner Marketing leader for Technology Partners, you will be responsible for developing and executing a comprehensive partner marketing strategy to enhance SAP's value proposition and drive revenue growth through technology partnerships.
AnalyticsBusiness IntelligenceBusiness Process Automation (BPA)ComputerData ManagementFinanceSoftware
Responsibilities
Lead the development and execution of the global technology partner marketing strategy to grow SAP’s presence and influence amongst our technology partner ecosystems
Identify new market opportunities and define innovative marketing strategies to enhance SAP’s value proposition to technology partners and accelerate mutual growth
Design and implement marketing strategies and campaigns to drive demand of partner applications via hyperscaler marketplaces
Work directly with technology partners to co-create marketing programs and campaigns that maximize their success with SAP solutions
Develop and oversee the execution of comprehensive go-to-market campaigns targeting technology partners to increase adoption of SAP solutions, drive joint product offerings, and expand the reach of SAP's partner ecosystem
Leverage data and market insights to continuously refine and optimize marketing programs
Define and implement the roadmap for business strategy inputs to optimize co-sell motions, including commerce initiatives
Represent the company as a partner marketing leader in industry forums, conferences, and stakeholder engagements
Build, lead, and mentor a high-performing global partner marketing team to deliver exceptional results and foster professional growth. Ensure team alignment with SAP’s corporate goals while promoting a culture of collaboration, accountability, and innovation
Establish clear KPIs and metrics to measure the effectiveness of partner marketing initiatives
Optimize marketing development funds and marketing program spend and resources
Report regularly to senior leadership on the status, performance, and ROI of marketing programs and initiatives
Own the global partner marketing budget for technology partners and ensure optimal allocation of resources to high-impact initiatives
Demonstrate a data-driven approach to prioritize investments that will drive the greatest business impact with technology partners
Qualification
Required
Ability to lead and inspire a global, cross-functional team and drive results in a matrixed environment
Exceptional communication, negotiation, and presentation skills
15+ years of marketing and leadership experience, with a focus on partner marketing, channel marketing, or ecosystem development
5+ years' experience on driving successful Marketplace strategies, scale demand gen via commercial transactions using advancing business models such as cloud revenue commits and discount programs
Proven track record of leading successful global marketing programs in collaboration with strategic partners (preferably ISVs or hyperscalers) at the executive level
Strong understanding of SAP's products, cloud offerings, and digital transformation initiatives, or a willingness to learn
Strong analytical skills with the ability to use data and insights to drive decisions
Experience with digital marketing, content marketing, demand generation, and account-based marketing
Benefits
Constant learning
Skill growth
Great benefits
Flexible working models
Accessibility accommodations
Company
SAP
SAP provides enterprise application software to various industries, including consumer, discrete manufacturing, public services.
10001+ employees
H1B Sponsorship
SAP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (1)
2023 (3)
2022 (3)
2021 (3)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
$1.3BKey Investors
Elliott Management Corp.
2019-04-24Post Ipo Equity· $1.3B
2015-06-01Grant· $1.37M
1998-08-03IPO
Leadership Team
Christian Klein
CEO & Member of the Executive Board
Sandi de Souza
Chief Financial Officer
Recent News
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