Roku · 20 hours ago
Senior Manager, Customer Growth
New York, New York
Full-time
Hybrid
Senior Level, Lead/Staff
$150K/yr - $275K/yr
8+ years expRoku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and they are seeking a highly analytical, results-oriented Senior Manager, Retention. The role involves developing and executing strategies to retain and engage customers, focusing on reducing churn and increasing customer lifetime value.
AdvertisingAdvertising PlatformsDigital EntertainmentDigital MediaHardwareInformation ServicesMedia and EntertainmentSoftwareTVVideo Streaming
Responsibilities
Develop and execute comprehensive retention strategies and programs across the customer lifecycle, from onboarding to re-engagement, with a focus on reducing churn and increasing customer lifetime value
Leverage data analytics, customer segmentation, and behavioral insights to identify key drivers of churn and opportunities for retention. Translate complex data into actionable recommendations and strategies
Drive end-to-end development and execution of retention initiatives, including A/B testing, personalization, loyalty programs, and targeted communications
Partner closely with Product, Marketing, Engineering, Data Science, and other teams to implement retention and customer value-driving strategies, ensuring a cohesive customer experience
Define key performance indicators (KPIs) for retention, engagement, and monetization opportunities, monitor performance, and continuously optimize strategies based on data and insights
Deeply understand the Roku customer journey, pain points, and motivations to proactively address engagement & retention challenges and enhance customer satisfaction
Regularly communicate customer engagement, value, and retention performance, insights, and recommendations to senior leadership and cross-functional stakeholders
Contribute to the Customer Intelligence team's overall vision and strategy, fostering a culture of continuous improvement and customer-centricity
Qualification
Required
8+ years of experience in customer retention, lifecycle marketing, growth marketing, or a related analytical role, preferably within a subscription, streaming, or consumer technology company
Proven track record of developing and executing successful retention strategies that have demonstrably reduced churn and increased customer lifetime value, with associated people and process management responsibilities
Strong analytical skills with the ability to interpret complex data, identify trends, and translate insights into actionable strategies
Experience with A/B testing and experimentation is a plus
Proficiency with data analysis and presentation tools (e.g., SQL, Tableau, and similar data visualization suites) and a strong understanding of customer segmentation and modeling
Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively with diverse teams and stakeholders
Strategic thinker with a hands-on approach, comfortable operating in a fast-paced and evolving environment
Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field
A Master's degree is a plus
Passion for the streaming industry and a deep understanding of customer behavior in a digital environment
Benefits
Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Healthcare (medical, dental, and vision)
Life
Accident
Disability
Commuter
Retirement options (401(k)/pension)
Company
Roku
Roku develops video streaming devices that provide users access to Internet-streamed video or audio services.
1001-5000 employees
H1B Sponsorship
Roku has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (120)
2024 (166)
2023 (81)
2022 (279)
2021 (195)
2020 (107)
Funding
Current Stage
Public CompanyTotal Funding
$220.61MKey Investors
News CorpFidelityGlobespan Capital Partners
2017-09-28IPO
2015-11-09Series H· $45.5M
2015-11-01Secondary Market
Leadership Team
Preston Smalley
VP of Viewer Product
T
Thomas Dodson
Vice President of Platform Operations
Recent News
Sherwood News
2026-01-13
Company data provided by crunchbase