Pelago · 1 day ago
Sr. Lifecycle Marketing Manager, Acquisition
New York, NY
Full-time
Hybrid
Senior Level
$150K/yr - $165K/yr
6+ years expPelago is the world’s leading virtual clinic for Substance Use Management, providing personalized solutions for members seeking to overcome substance use issues. The Senior Lifecycle Marketing Manager, Acquisition will own and evolve the lifecycle growth strategy, focusing on acquisition, activation, engagement, and retention to drive meaningful business outcomes.
Health CareMedicalmHealthRehabilitationWellness
No H1B
Responsibilities
Own and scale Pelago’s acquisition strategy across email, direct mail, and other high-impact channels, driving efficient and sustainable member growth
Lead a high-velocity test-and-learn program, defining clear hypotheses, launching experiments, and scaling what works through hands-on execution
Manage full-funnel campaign execution, from planning and creative coordination through QA, launch, and performance analysis
Drive segmentation, personalization, and journey orchestration using behavioral and engagement data to improve conversion and LTV
Be accountable for lifecycle performance,, using dashboards and reporting to guide prioritization and clearly communicate results
Partner closely with Marketing Ops, Analytics, and Agency teams to ensure operational excellence, automation, and scalable workflows
Demonstrate practical curiosity around AI and emerging tools, with the ability to discuss your marketing tech stack and explore how AI can improve lifecycle efficiency
Qualification
Required
6+ years of direct lifecycle marketing experience, owning programs across multiple lifecycle stages
Proven expertise in email marketing, with the ability to execute campaigns hands-on
Strong experience in growth experimentation and test-and-learn methodologies
Demonstrated ability to own a roadmap and be accountable for outcomes and OKRs
Data fluency, including comfort working with dashboards and performance metrics
Strong cross-functional collaboration skills, especially with Marketing Ops, Analytics, Agency partners, and CS
Clear ownership mindset, strong communication skills, and comfort debating ideas constructively
Adaptability and comfort operating in a fast-paced, evolving growth environment
Preferred
Experience in health tech, subscription businesses, ecommerce, or B2B models that resemble consumer-scale lifecycle marketing
Experience partnering closely with Marketing Ops on automation, QA, and workflow optimization
Ability to discuss your marketing tech stack in detail (ESP, CDP, CRM, analytics, experimentation tools)
Practical experience using AI tools to improve day-to-day marketing work, even at an early or experimental stage
Prior experience mentoring or managing a junior teammate
Benefits
Generous and meaningful equity package
Full Medical, Dental, & Vision coverage
401k Plan
Unlimited PTO Policy, 10 paid holidays, & company wide “Me Time” Days
Paid maternity, paternity & new parent leave
Flexible working environment
Annual Learning and Development stipend to support continued learning and career development
Wellness Reimbursement Program
Access to Reproductive & Family Planning Care
Substance Use Support for employees and family members
Company
Pelago
Pelago is a virtual clinic that offers virtual substance use care for adults and teens.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$151.6MKey Investors
AtomicoOctopus Ventures
2024-03-28Series C· $58M
2022-07-01Series B· $15M
2021-07-19Series B· $64M
Leadership Team
Yusuf Sherwani
Co-Founder & CEO
Maroof Ahmed
COO and Co-founder
Recent News
Behavioral Health Business
2025-06-21
Behavioral Health Business
2025-06-10
Company data provided by crunchbase