Kastle Systems · 2 weeks ago
Brand Director
Falls Church, VA
Full-time
Onsite
Director/Executive
8+ years expKastle Systems is seeking a Director of Brand to shape how the company is perceived in the market. This strategic role involves defining the brand narrative, ensuring consistency across all channels, and leading brand strategy to support Kastle's ambitions in the physical access, security, and managed services market.
Information TechnologyProperty ManagementSecurity
Responsibilities
Define and own Kastle’s brand narrative, positioning, and category POV, with a particular focus on redefining •Managed Services• for the modern workplace and commercial real estate market
Develop and maintain the Kastle messaging architecture (value pillars, proof points, personas, competitive framing)
Ensure consistency and clarity of brand expression across all channels: website, campaigns, sales materials, PR, events, and executive communications
Ensure consistent voice, tone, and positioning across all channels
Lead Kastle’s category creation strategy, including thought leadership, proprietary research, and industry POVs
Own the editorial strategy for flagship content (e.g., the Kastle Barometer, benchmark reports, keynote narratives, executive bylines)
Identify opportunities for Kastle to shape market language, influence buyer criteria, and lead industry conversations
Serve as the steward of Kastle’s long-term brand equity and differentiation
Partner closely with Analyst Relations and PR Agency to ensure Kastle’s narrative is reflected accurately and consistently in:
Analyst briefings and reports
Press coverage and media interviews
Industry events and speaking opportunities
Develop briefing materials, executive talking points, and narrative frameworks for the CEO and leadership team
Owner of the Kastle Barometer. Helping to keep it top of mind for earned media opportunities
Ensure proactive storytelling rather than reactive communications
Lead narrative development for major company moments, including:
National brand and messaging relaunches
Market expansions and flagship events
Collaborate with Demand Generation and Events teams to ensure campaigns are rooted in a cohesive story—not disconnected tactics
Own brand guardrails while enabling creative expression and innovation
Qualification
Required
8–12+ years in brand strategy, narrative development, or strategic marketing roles
Proven experience leading brand positioning or category narrative initiatives
Strong executive-level writing and storytelling skills
Experience partnering with Product Marketing, Demand Gen, PR, and Sales
Ability to translate technical or operational offerings into customer-centric value
Track record of leading large, visible launches or rebrands
Strong cross-functional leadership and collaboration skills
Preferred
Experience in B2B SaaS, enterprise technology, proptech, infrastructure, or services
A strong POV on category creation and narrative differentiation
The ability to influence without authority and partner deeply across teams
Comfort operating in ambiguity while building clarity for others
Company
Kastle Systems
Kastle is a leading provider of property technology solutions, protecting commercial real estate, multi-family residential, global enterprises, educational institutions and critical government facilities.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Haniel Lynn
Chief Executive Officer
Ralph Masino
CFO
Recent News
Washington Business Journal
2025-01-22
Company data provided by crunchbase