The Pack Labs ยท 1 day ago
VP of Sales Operations- Cannabinoid/Hemp Brands
LA Metro Area
Full-time
Hybrid
Director/Executive
$195K/yr - $240K/yr
7+ years expThe Pack Labs is redefining the future of hemp-derived products with groundbreaking innovation and an unwavering commitment to excellence. As Vice President of Sales, you will lead the national expansion and sales operations, ensuring execution excellence and driving real, day-to-day change.
Consumer Goods
Responsibilities
Own and enforce consistent CRM (HubSpot) usage across the sales organization, including deal stages, activity tracking, promotions, forecasting, and data accuracy
Translate sales strategy, training, and initiatives into enforceable workflows, required fields, and operating cadences within HubSpot
Set and uphold execution standards; address and escalate non-compliance when core fundamentals are not followed
Own sales forecasting, pipeline health, and revenue predictability across accounts, reps, and regions
Build and maintain execution-focused dashboards that reflect reality (not vanity metrics)
Lead weekly pipeline reviews and execution check-ins with sales leadership
Identify risks early and recommend corrective actions
Ensure sales readiness before launching new programs, promotions, or initiatives
Define clear go / no-go criteria based on system readiness, team capacity, and execution risk
Pause, redesign, or discontinue initiatives that cannot be executed effectively
Building, scaling, and leading a national sales team that crushes goals and sets a culture of results, accountability, and excellence
Create and maintain sales playbooks, operating standards, and execution checklists
Ensure training translates into required behaviors and system usage
Prepare the organization for scale by hardening fundamentals before layering complexity
Partner with Sales, Marketing, Operations, and Finance to ensure commercial plans are executable end-to-end
Align forecasting with inventory availability, margin targets, and cash flow realities
Ensure marketing programs and promotions are operationally supported by sales systems
Qualification
Required
7+ years of experience in sales leadership roles with direct ownership of execution, including Sales Operations, Commercial Operations, Revenue Operations, or similar functions
Track record of building, repairing, and scaling sales execution in high-growth, operationally complex environments
Build and lead a national sales team that consistently hits targets and operates with a culture of accountability and execution
Deep proficiency with HubSpot CRM, including hands-on implementation, workflow design, reporting, and enforcement
Strong understanding of B2B sales processes, forecasting, pipeline management, and promotion mechanics
Highly organized, detail-oriented, and biased toward action over analysis
Executive-level communication skills with the ability to push back when needed
Preferred
Experience in regulated industries, such as hemp-derived cannabinoids, vape, functional mushrooms, CBD, THC beverages, or nutraceuticals
Hubspot Guru!
Benefits
Full Benefits: Medical, Dental, Vision, and 401(k)
Generous vacation policy/ Paid Time Off
Remote flexible work! - with travel to trade shows, key markets, and team on-sites
Company
The Pack Labs
The Pack Labs is redefining the future of hemp-derived products with groundbreaking innovation and an unwavering commitment to excellence.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase