Corebridge Financial · 1 week ago
Brand & Digital Engagement, Director
Houston, TX
Full-time
Hybrid
Mid, Senior Level
5+ years expCorebridge Financial is a company dedicated to empowering individuals and institutions in their financial lives. The Director of Brand & Digital Engagement will focus on enhancing the company's digital presence through impactful advertising and engaging content, while collaborating with various teams to ensure consistent brand messaging.
Financial ServicesInsuranceLife Insurance
Responsibilities
Develop paid search & advertising campaigns
Collaborate with Marketing teams to create high-impact paid strategic campaigns (programmatic, display, CTV, and search ad) that drive awareness, conversions, and web traffic
Develop ad & digital content
Write, edit, and publish content for ad campaigns and digital content that aligns with the brand voice, tone, and compliance standards
Develop strategies to support brand reputation
Support digital content strategy to increase visibility and organic (non-paid) traffic including optimizing pages/social for SEO/SEM and ensuring authority in search engines
Evolve search & content strategies for AI
Integrate AI opportunities into content development and search strategies to stay ahead of industry trends and support online brand reputation
Collaborate across teams
Partner with creative, LOB marketing, digital, analytics, and communications teams to ensure consistency of messaging and measure impact of content performance
Qualification
Required
Bachelor's degree in Marketing, Communications, Journalism, English, Digital Media, or related field
5+ years of professional experience in content creation, SEO/SEM, or brand marketing
Strong writing, editing, and storytelling skills with the ability to adapt tone difference audiences with a B2B focus
Familiarity with SEO principles and content optimization best practices
Experience managing digital content calendars and delivering against deadlines
Experience in brand advertising campaigns (life insurance, annuities, financial services, or highly regulated industries preferred)
Working knowledge of search engine optimization (SEO), paid media campaigns, and analytics reporting
Ability to interpret data to improve advertising and website content
Creative problem-solver with an eye for detail and design alignment
Strong collaboration skills and ability work with cross-functional teams (design, compliance, product)
Comfort with emerging AI tools and adapting content strategies to new technologies
Content Management Systems: Adobe Experience Manager (AEM), WordPress, or similar platform
SEO/Analytics Tools: Adobe Analytics, Google Search Console, SEMrush, Conductor, Mox, or similar
Advertising Platforms: Google Ads, LinkedIn Ads, programmatic/display platforms, and paid search tools
Creative Tools: Adobe Creative Suite (Illustrator, Photoshop, InDesign) for light creative editing
Collaboration & productivity tools: MS 365 suite, PowerPoint, Teams, SharePoint
AI content tools: Adobe Firefly, ChatGPT, Jasper, or equivalent experience a plus
Benefits
Health and Wellness: We offer a range of medical, dental and vision insurance plans, as well as mental health support and wellness initiatives to promote overall well-being.
Retirement Savings: We offer retirement benefits options, which vary by location. In the U.S., our competitive 401(k) Plan offers a generous dollar-for-dollar Company matching contribution of up to 6% of eligible pay and a Company contribution equal to 3% of eligible pay (subject to annual IRS limits and Plan terms). These Company contributions vest immediately.
Employee Assistance Program: Confidential counseling services and resources are available to all employees.
Matching charitable donations: Corebridge matches donations to tax-exempt organizations 1:1, up to $5,000.
Volunteer Time Off: Employees may use up to 16 volunteer hours annually to support activities that enhance and serve communities where employees live and work.
Paid Time Off: Eligible employees start off with at least 24 Paid Time Off (PTO) days so they can take time off for themselves and their families when they need it.
Company
Corebridge Financial
Corebridge Financial is a providers of retirement solutions and insurance products. It is a sub-organization of AIG.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$10.25BKey Investors
Nippon Life Insurance Company of Japan
2025-11-04Post Ipo Secondary· $1B
2025-08-06Post Ipo Secondary· $1B
2024-11-07Post Ipo Secondary· $936M
Leadership Team
Alan Colberg
Lead Independent Director and Chair Nominating and Corporate Governance Committee
Ryan Vickerman
Digital Creative Director
Recent News
2026-01-07
2025-12-02
Company data provided by crunchbase