Nextdoor · 1 day ago
Senior Growth Marketing Manager (Mid-Market & Enterprise Advertisers)
Dallas, TX
Full-time
Hybrid
Senior Level, Lead/Staff
$132K/yr - $155K/yr
10+ years expNextdoor is the essential neighborhood network connecting neighbors, public agencies, and businesses. As a Senior Growth Marketing Manager, you will lead the strategy and execution to convert mid-market and enterprise prospects into long-term advertisers, building and scaling a high-impact demand and lifecycle marketing function.
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Responsibilities
Own the end-to-end growth marketing strategy to convert mid-market and enterprise advertisers into paying customers, from top-of-funnel awareness to closed-won and expansion
Design, launch, and optimize multi-channel demand generation programs across paid channels including LinkedIn, Meta, Google, Reddit, and other digital platforms, as well as experiments in emerging channels where our advertisers are active
Build a scalable performance engine: develop campaign architecture, audience strategy, offer testing, landing page strategy, and budget allocation frameworks to consistently hit pipeline and revenue goals
Partner closely with Sales and Revenue Operations to define segmentation, lead scoring, and routing that ensure high-intent leads are worked quickly and thoughtfully across teams
Create and own a lifecycle marketing strategy in partnership with the email marketing team including onboarding, nurturing, activation, expansion, and win-back programs
Set up measurement and reporting frameworks that show the impact of the program on lead generation, ad accounts created, and finally paying accounts. Map this out to key metrics such as ROAS and CPA
Run a rigorous experimentation roadmap, including A/B tests on creative, audiences, offers, bidding strategies, and lifecycle journeys to continuously improve conversion and retention
Partner with Product Marketing and Content to develop compelling narratives, messaging, and assets tailored to mid-market and enterprise decision-makers and influencers
Build in-person relationships with team members and contribute to Nextdoor’s company culture
Qualification
Required
10+ years of experience in B2B growth, demand generation, or performance marketing, with a strong track record of driving pipeline and revenue for midmarket and enterprise customers
Deep, hands-on experience running multi-channel paid campaigns across LinkedIn, Meta, Google, Reddit, and other performance channels—including strategy, execution, optimization, and reporting
Proven experience partnering with cross-functional teams such as Lifecycle Marketing and Data Science to build new programs from the ground up, including designing and launching nurture programs, onboarding journeys, and re-engagement or expansion campaigns using marketing automation and CRM tools
Strong analytical and experimentation mindset—comfortable defining funnel metrics, building dashboards with Analytics/RevOps, and using data to make decisions, set targets, and prioritize tests
Demonstrated success owning significant budgets and hitting growth targets, with a clear understanding of CAC, LTV, payback period, and channel-level ROI
A hands-on operating style: equally comfortable setting strategy, rolling up your sleeves to build campaigns, and diving into the details of channel performance and funnel health
A passion for Nextdoor's mission and for helping brands show up authentically in neighborhoods around the world
Eagerness to explore and apply AI and emerging technologies to reimagine how work gets done
Preferred
Experience marketing advertising solutions, ad tech, or digital platforms to business decision-makers is strongly preferred; marketplace or two-sided platform experience is a plus
Benefits
Variety of health plans, including a 100% covered employee only plan option
OneMedical membership for concierge care
Meaningful equity grant
Company
Nextdoor
Nextdoor is a private social networking platform that connects neighbors for them to exchange helpful information, goods, and services.
501-1000 employees
H1B Sponsorship
Nextdoor has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (44)
2024 (31)
2023 (53)
2022 (39)
2021 (36)
2020 (20)
Funding
Current Stage
Public CompanyTotal Funding
$723.8MKey Investors
Benchmark
2023-01-17Post Ipo Equity· $18.6M
2021-11-08Post Ipo Equity· $270M
2021-11-08IPO
Leadership Team
Nirav Tolia
Co-Founder and Chief Executive Officer
Michael Kiernan
Chief Revenue Officer
Recent News
Company data provided by crunchbase