Social & Influencer Marketing Specialist jobs in United States
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Cotopaxi · 1 week ago

Social & Influencer Marketing Specialist

Cotopaxi is a Certified B Corporation that creates adventure travel gear and is committed to making a positive impact. They are seeking a Social & Influencer Marketing Specialist to manage influencer partnerships and UGC content, ensuring effective communication and coordination within the team.

Consumer GoodsE-CommerceOutdoorsProduct DesignRetail
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Culture & Values
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Responsibilities

Partner with the Influencer Marketing Manager to execute paid influencer and UGC programs, owning day-to-day creator communications, outreach, briefing, deliverable tracking, and timelines
Lead execution across assigned creator partnerships, including outreach follow-ups, product sends, content coordination, approvals, and usage rights
Support creator contracting and negotiations by coordinating agreements, internal approvals, and documentation
Manage the flow of influencer and UGC content through internal review and into paid media activation
Own product orders across social, influencer, and PR teams, ensuring accuracy and timely delivery
Maintain creator tracking, campaign documentation, contracts, and usage rights records
Support creator onboarding and coordination across assigned campaigns
Manage select areas of community engagement across social platforms, including responses and issue escalation
Monitor brand mentions, creator tags, and sentiment, partnering with Customer Experience and PR as needed
Identify high-performing influencer and UGC content for use across organic social and paid media
Support asset organization and content capture for campaign and product launches
Track performance across influencer and UGC initiatives, including content delivery, engagement, and paid media usage
Partner with the Influencer Marketing Manager and Paid Media team to compile performance insights and post-campaign summaries
Apply learnings to future briefs, workflows, and creator recommendations
Stay current on influencer, creator, and UGC trends, sharing insights with the broader social team to support iteration and optimization

Qualification

Influencer marketingSocial media managementGoogle WorkspaceContent coordinationTrend awarenessOrganizational skillsCommunication skillsCollaborationAttention to detail

Required

1-3 years of experience in social media, influencer marketing, or digital marketing (internships and relevant hands-on experience included)
Experience working with influencers, creators, or ambassador programs in any capacity
Strong organizational skills and attention to detail, with the ability to manage timelines, orders, and logistics accurately
Clear written and verbal communication skills
Comfort working across Google Workspace, spreadsheets, and social platforms
Familiarity with major social platforms, including Instagram and TikTok
Ability to collaborate effectively across teams in a remote or distributed environment

Benefits

Medical, dental and vision benefits with HSA, FSA, and DCSA options.
Company-paid basic life insurance with the option to purchase additional coverage.
Voluntary short-term and long-term disability coverage.
Voluntary accident and critical illness insurance.
Company-paid employee assistance program.
Company-paid volunteer time.
401(k) plan with employer match.
Unlimited responsible PTO.
In The Wild Days: Two company-wide days off to recharge, reconnect, and embrace what inspires you.
Enjoy deep product discounts with 60% off Cotopaxi gear - perfect for living out your next adventure in style.
Gear up for the outdoors with exclusive discounts from partner outdoor and lifestyle brands.
Grow personally and professionally through thoughtfully curated learning and development opportunities.
Stay connected and celebrate often with regular in-person and virtual events that bring our team together, no matter where you work.
Be part of a vibrant, values-driven culture that champions people, innovation, and adventure in everything we do.

Company

Cotopaxi

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Cotopaxi is an outdoor brand with a humanitarian mission at its core.

Funding

Current Stage
Growth Stage
Total Funding
$83.28M
Key Investors
Bain Capital Double Impact FundRevolution’s Rise of the Rest Seed FundRidgeline Ventures
2023-09-15Series Unknown· $6.13M
2021-09-08Series C· $45M
2019-08-21Series B· $10.05M

Leadership Team

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Davis Smith
Founder & Chairman
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Grace Zuncic
Board Member, Cotopaxi Foundation
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Company data provided by crunchbase